content calendar Archives - Nadine MullingsNadine Mullings

January

18 2022

Organize, Schedule, and Manage Your Marketing with the Marketing Calendar by CoSchedule

If you have a desire to be more consistent with your marketing this year, then you definitely need this tool to help you organize, manage and schedule your marketing so you can be more consistent!

CoSchedule allows you to organize all of your marketing in one place and from any place! I have been using CoSchedule since 2015. I first found out about it when I was looking for a content calendar to manage my content marketing. After doing some research, my business coach at the time shared CoSchedule with me and I downloaded their free content marketing template and have been hooked ever since.

Now, CoSchedule is a part of the daily suite of online tools that I use to run my business. So why is CoSchedule the BEST Online Marketing Calendar?

Organize

It helps you to stay organized, and I’m all about being organized.

See All of Your Marketing in One Place

With the CoSchedule’s Online Marketing Calendar, you are able to see both your online and offline marketing all in one place. Whether it’s your WordPress blog post, Facebook post, Instagram post, LinkedIn post, Webinar, a Marketing Event or Email, it all shows up in one calendar for you to manage and see all of your marketing activities in one place. You can use color codes to easily identify key activities in a glance.

Use a specific color for your social media posts, use a different color for your emails, and another color for your blog posts. Doing this makes it easy to see your activity in one glance and know what you are doing on a monthly basis.

CoSchedule also gives you the ability to actually integrate to the tools you use to market your business, so you can automatically see the activity on your marketing calendar. For example, when I schedule an email in my email service provider, ActiveCampaign, it automatically shows up as an email marketing activity in my CoSchedule Calendar, or if I post a new blog on my WordPress website, the blog post automatically shows up in my CoSchedule Calendar. The integration with your everyday tools makes it easy to see and track your marketing all in one place.

Manage

You can manage your marketing by managing your marketing projects, teams, tasks all in one place.

Share Your Marketing from One Place

CoSchedule is a great tool to share your marketing tasks with others. Whether it’s your internal marketing support team or if you’re a solopreneur with an outsource Online Business Manager or Virtual Assistant, you are able to share all the marketing tasks, projects, and responsibilities in one place. Everyone is on the same page for the marketing activity for the week, month, or even the year.

You can also build engagement and repurpose your content by automatically sharing your evergreen social messages at the best times and republishing your top-performing messages by using the ReQueue feature of the CoSchedule Calendar. It automatically reschedules your evergreen social media content.

Schedule

Schedule All Your Marketing in One Place

There are so many great features and uses for CoSchedule, but the most important is that if you want to get results from your marketing you need to plan and be organized and CoSchedule allows you to do both.

In fact, I like CoSchedule so much, that I’m also an affiliate, so if you’re interested in learning more about CoSchedule, be sure to click here or click on the logo below to sign-up.

Posted by Nadine Mullings | 4 Comments | in Blog

April

07 2016

Why You Shouldn’t Build Your Email List

Email Marketing is one of the B.E.S.T. modern marketing strategies and one that I always recommend for coaches, consultants, and service business owners.

However, having an effective email marketing strategy can be challenging. One of the key pieces of your email marketing puzzle is your email list. If you don’t have a list, then you won’t have anyone to send emails to, no one will read your emails, and you will never get any sales through email, so it is very important to build your email list.

However, you shouldn’t build your email list until you have an email marketing plan. Many people make the mistakes of building a list and then they don’t have a strategic email marketing plan that will allow them to get business from their email marketing.

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Posted by Nadine Mullings | Comments Off | in Blog, Business, Email Marketing, Email Results, Marketing, Marketing for Coaches, Marketing for Consultants

March

08 2016

Need more readers for your blog? Get this easy and affordable Tool!

In order to get more readers for your blog, it is important that you stay organized and consistent with your blogging effort. So how do you stay organized and consistent? The right tools can help you accomplish this, but there are sooo many tools on the market, that at times it can be overwhelming trying to decide which tools to use.

I love to research tools and figure out what is going to work best for my business, so in this series, Essential Marketing Tools, I will highlight some of the tools I use that help me to stay organized and consistent with my marketing effort.

The first tool that I am highlighting is a tool that can really help you to plan out your marketing more efficiently. This tool helps coaches and consultants to plan and publish awesome content, share it with the world, and save a tone of time. The tool is CoSchedule and here is why I use it in my business:

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Posted by Nadine Mullings | Comments Off | in Blog, Business, Marketing, Marketing for Coaches, Marketing for Consultants

November

10 2015

6 Surefire Ways to Succeed on Social Media Without a Large Following

When it comes to social media, many independent business owners, coaches, and consultants jump in head first without putting together a solid social media marketing plan.

A social media marketing plan can help you stay organized on social media and get you results. However, some people confuse success on social media with a large following, but it’s not a large following that determines your success on social media, it’s how engaged your followers are to your brand, your message, your products and services.

This blog post discusses 6 Surefire Ways to Succeed on Social Media Without a Large Following.

[Tweet “6 Surefire Ways to Succeed on Social Media without a large following. #MarketingEssentials #SocialMedia”]

Know Your Target Audience– when you are very specific about your target market, you will be able to know the best social networks to be on to reach your target market, and you will be able to know exactly what to say to your target market to keep them engaged. Who is your target audience?
Create Engaging Content– when it comes to the content that you share on social networks, be sure to keep your content 80% entertaining/educating and only 20% promotional. After all it is “social” networks not “business” networks, so you want to make sure that the majority of the content that you post is “social” in nature. However, you are on social networks to gain exposure for your business too, so be sure to post some promotional or “business” focused content. It’s important that you know what type of content you want to share with your target audience, will your content be humorous, educational, inspirational, motivational, etc.? It is good to have a good mix of various forms of content. Including content that naturally creates more engagement like pictures, videos, questions, fill in the blank statements, polls/opinions, and inspirational quotes. If you have good content that is appropriate and interesting for your target audience, this will naturally encourage engagement.
Create a content calendar and automate some of your posts– Be sure to create a content calendar. In your content calendar you can plan what topic you want to concentrate your conversations around each month, and make it relevant to your target audience and your business. Your content calendar could be for the next 90 days, 6 months, or 12 months. Once you decide on the content you will be posting, there are some great tools available to help you to automate the publishing of your content on your social networks. Some popular tools are HootSuite, Sprout Social, Social Oomph, Post Planner, Meet Edgar etc. Planning out your content and then automating the publishing of it saves you a lot of time!
Grow your social networks organically (offline)– Organic growth is the most affordable because you don’t have to pay money for it, and if you consistently post good content you will be able to grow your network organically easily. Here are a few ways you can grow your social networks offline:
1. Encourage people to connect with you online by placing your social network information on your business card.
2. If you do public speaking engagements for your business, be sure to promote connecting with you on your social networks by placing your social network information at the beginning and/or at the end of your presentation
3. If you have a retail space or an office that is open to the public, place signs around your establishment encouraging your customers to connect with you on social networks.
Grow your social networks organically (online)
1. Promote connecting with you on social networks by adding links to your social networks on your e-mail signature line.
2. Email your current customers inviting them to join you on a social network. It helps to offer some type of incentive for joining like a discount, coupon, e-Book, report, checklist, etc.
3. Encourage your current fans and followers on your social networks to promote your page to their network.
4. Post good content and encourage your network to share your information with their network, by liking, sharing, retweeting, repining, etc.
Grow your social networks using paid advertising– Each social network is different in the types of paid advertising that they offer, but it helps to look into the following options of advertising for the particular social network you may be on.
1. An Ad– consider paying to place an ad that is targeted to reach your particular target market as a way to grow your network. The ad must have a good image, good copy, and be relevant to your target audience in order to be successful.
2. Promoted Content– this is a great way to use existing content that has gotten a good response from your followers and fans, and pay to promote that content to a larger audience. This can include a promoted post on Facebook, a promoted tweet on Twitter, a promoted pin on Pinterest etc.
3. Affiliate marketing– connect with someone with a large audience that fits your target market, and ask him to promote your business, you can offer some type of incentive for promoting you or you can offer to promote that person to your network. Even though your network is smaller, it could still be potential exposure to new people for the person with the larger audience.
4. A contest or sweepstakes where someone will win something for connecting with you on social media. Depending on the prize, the cost of this method could be minimal or expensive, but it’s a great way to increase you fans and followers. Just make sure that the prize is something that is of interest to your specific target audience.

These are just 6 ways to succeed on social media without a large audience. What other ways have you used to succeed on social media? Be sure to comment below.

Also, don’t forget to download the Marketing Essentials Checklist 21 Things You Must do in Order to Get Amazing Results from Your Social Media Marketing .

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Posted by Nadine Mullings | Comments Off | in Social Media

March

24 2015

The Secret to Successful Social Media Marketing

Most business owners, coaches and consultants know that social media marketing has become an important part of a company’s marketing mix. However, it can be difficult to successfully market your business on social media with all the noise and clutter on the various social media networks, so how can you successfully market your business on social media?

In this blog post, I will reveal the secret to successful social media marketing for business owners, coaches and consultants.

The secret to successfully marketing your business on social media is…….. to know your audience and to have a social media marketing plan.

You have to think of social media as a tool that you can use to help serve your target audience by publishing amazing content that resonates with your audience, and less about promoting your business on the platform.

The first step to any successful social media marketing effort is to create a social media marketing plan. Your plan should include the following key elements:

A definition of your ideal target audience
The purpose of your social media marketing campaigns
Your social media marketing goals
The best social media platforms for your business
Your content and engagement strategy
Your content calendar.

Once you have created your social media marketing plan, then the secret is to consistently publish content that resonates with your target audience. The rule of thumb is to make sure that your content is 80% Entertaining/Conversational/Educational, and only 20% Promotional.

Entertaining post can be humorous posts that your audience can relate to. A great website for humorous posts is somecards.com. On this website you can find humorous cards that may resonate with your target audience and post it on social media. For example, now that spring has officially started, a humorous post would be something like the one listed below:

Humorous posts like this can spark engagement from your audience.

Conversational posts are a really great way to connect with your audience. Asking questions that your audience would be interested in answering can spark conversation and engagement for your post.

Filling in the blank statements are also a great was to initiate conversation with your audience. If the filling in the blank is interesting enough for your audience, they would be interested in filling in the sentence.

As a business owner, coach of consultant, you are very knowledgeable about your field so having Educational posts not only helps to educate your audience on your topic, but also helps to showcase your expertise. Publishing posts of your blog, and relevant articles, tips, tools and techniques on social media works really well. Statistics and Infographics that provide good useful information to your audience also work really well.

However, one of the reasons for being on social media is to get business, so you don’t want to neglect posting some promotional items on social media.

These items can include special deals and promotions you may have going on, but one of the best things you can do on social media is to promote joining your email list.

Although social media is a great tool to build relationships and make connections, it is important to have your social media work hand in hand with your email marketing so encouraging your social media followers to join your email list should be an important part of your social media marketing strategy.

Have you found success on social media? If so, what do you feel has been the secret to your success on social media?

Need help with your social media marketing? Be sure to get your copy of the Top 21 Social Media Marketing Tips

Posted by Nadine Mullings | Comments Off | in Marketing, Marketing for Coaches, Marketing for Consultants, Small Business, Social Media, Uncategorized