blog content Archives - Nadine MullingsNadine Mullings

How Often Should You Post on Your Business Blog

One of the questions I get when its comes to blogging for business is how often should I post on my business blog?

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Some people would say it’s important to blog every day, or it’s important to blog at least three times a week. This may be a good strategy for a professional blogger, but your business is not blogging, you should be blogging for business as a part of your marketing mix, so you should take a different approach to how often you blog.

I feel the answer to that question differs for each business. If blogging is part of your marketing mix, you have to decide how much time you or someone on your team can dedicate to consistently posting on the business blog.

Depending on the decision that you come up with for your business, this will determine how often you should blog. However, as a rule of thumb, I would say you should try to put new content on your blog at the very least twice a month.

New content on your blog is important for various reasons:

It keeps your blog from getting stale– Nobody wants to visit a blog and the last post was from 3 months ago, so to make sure that your content stays fresh it would be important to post at least every two weeks.
You rank higher in the search engines when you have newer content. Search engines like to provide browsers with more recent information, so the more updated your blog is, and the newer the content on your blog, the more likely you are to rank higher in the search engines.
Promoting your new content helps to bring consistent traffic to your website. Having a business blog and promoting your blog posts is a great way to get traffic to your website. The more you post the more traffic you will get.
When done correctly, your new content can also help to create new leads for your company, so the more content you put out, the more leads you can expect to get for your company.

However, it’s not just important to have new content on your business blog, but it’s just as important if not more important, to promote the older content you have on your blog, so in addition to creating new content for your blog, you should also have a plan to promote the older content that you have on your blog.

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For example, if you decide to post on your business blog at least twice a month, then after just one year of posting at least twice a month, you will have at least 24 pieces of content that you can repurpose and share on your social media networks, your email list, etc.

So no matter how often you post on your business blog, it is important to have fresh content (at least twice a month), and it’s important to promote both your new and old content in order to get more traffic and get more leads for your business.

Do you have a business blog? If so, how often do you post on your business blog?

The Truth About Blogging for Business

There are many advantages to starting a business blog. In fact, I talked about one of the major benefits of a business blog in my blog post, How to Use Blogging to Build the Know, Like, and Trust Factor for Your Business, but what most people don’t necessarily talk about is the “truth” about blogging. So in this blog post I will uncover some of the truths about blogging for your business:

Blogging for business has become very popular in the last five years or so, which has created a crowded blogging world and with so many things grabbing people’s attention, it takes time to get results from your business blog (it can even take years), so if you think blogging for your business will bring you a ton of clients quickly, think again.
Creating content for your blog takes time. You have to think about the content you want to post, then you have to create the content, and then you have to promote the content, this can take a lot of your time and effort. For example, on average it can take up to two hours to create the blog post, it may take an additional 10-20 minutes to promote the posts on your various social networks, so one blog post can take almost three hours, so depending on how many blog posts you produce per month, this can be very time consuming
A large percentage of business owners, coaches and consultants manage all aspects of their blog themselves. According to coSchedule, 58% of business bloggers are solo bloggers. That means they are the content manager, the copywriter, the graphic designer, the promoter, and everything else for the blog, which can become overwhelming because of the different elements of running a business blog as well as keeping up with running a business!
Many blog posts go largely unnoticed. You put all the time and effort into creating content for your blog, and then nobody reads it. That is why promoting your blog post is an important part of blogging for your business. You can promote your blog posts to your email list, on social media, etc.
A large percentage of business blogs die after a few months because many business owners, coaches and consultants can’t find the time to keep up with the blog. In fact, according to a recent survey by coschedule, 22% of respondents said their biggest challenge when it comes to blogging is finding time, which makes it easy to see why so many business blogs end up in the blog grave yard.
Most people will not comment on your blog. One of the great things about blogs is the ability to create conversations, because people are able to comment on your blog posts, but the statistics show that the majority of people who may read your blog, will not comment on your blog post, which can make it hard to gauge if you are engaging your audience.

So, if you decide to start a business blog, keep these truths in mind and check out my blog post The 5 C’s of a Successful Business Blog.

Do you have a business blog? Are you thinking about starting a business blog this year?