Social Media

Top 7 Reasons Why Your Social Media Marketing Efforts Don’t Work

Are you seeing the results you want from your social media marketing efforts?  Many companies have reported that they have not seen significant results from their social media efforts, so I put together a list of the top 7 reasons your social media efforts may not be working for you:

  1. You don’t know your target market.  In order to be effective on any medium online or offline, you have to know your target audience.  By knowing who you are talking to, you can cater your content to the needs of your target market.  Take an in depth look into your target market including demographics (gender, age, income level, etc.) and psychographics (interests, likes, dislikes, etc.) and base your social media marketing on the needs of your target market.
  2. You don’t have a plan.  Many companies randomly post on social media sites without having a social media strategy or plan.  Your goal should be to have a plan.  Your plan should include a written strategy on what you would like to accomplish on that particular social network, a content calendar that shows what you will be promoting each month, and key indicators that you will use to judge the success of your social media marketing efforts.
  3. You don’t post good content.  Once you know your target market and you have a plan, you should be posting good content that your target audience will find entertaining, educating, and informative.  Only a small percentage of what you post on social media should be a direct promotion of your product or service.
  4. You don’t post consistently.  Whether you decide to post daily or weekly depending on your strategy and the platform you are on, you have to be consistent about posting.  There are many social media tools that can help you by enabling you to schedule your posts ahead of time.  One of the most popular, and my favorite is HootSuite.  This FREE tool can help you organize your posts and schedule when you want your posts to go out along with other features that they offer to manage your social networks.
  5. You don’t have a strong call to action.  When you do post about your product or service, make sure you have a strong call to action, tell your followers, fans, or friends exactly what you want them to do so that you can directly see the results of that promotion.  It could be, “bring this coupon in for X”, or “register to attend this event”, or “download this eBook”, etc.
  6. You’re not having conversations.  Much of what happens on social media is conversational, so your posts should be conversational topics.  You should also be responding to any comments to your posts to keep the conversation going.
  7. You’re not participating in social listening.  Social listening can be just as important, if not more important, than the social content that you post.  Using tools like Google Alert will help you to be aware of what people are saying about your products and services, your industry, your competitors, etc.  You can learn a lot by just listening to what people are saying and either responding directly or using that information to help create the content that your target market would find useful

What techniques do you use to make sure you are getting the best results from your social media marketing efforts?

Posted by Nadine Mullings  |  Comments Off on Top 7 Reasons Why Your Social Media Marketing Efforts Don’t Work  |  in Business, Marketing, Networking, Social Media, Uncategorized

Don’t Put ALL of your Promotional Eggs in One Basket

When it comes to promoting your business, it is important to not put all of your promotional eggs in one basket!  What I mean by this is be sure to promote your product or services through various promotional avenues both online and offline.  For the purpose of this post, I will discuss the importance of having various promotional eggs online.

When it comes to promoting your  business online, there are many ways to accomplish this.  You have to choose the best method for you and your business, but here are some of the basic promotional avenues you should be using:

1.  Company Website–  This seems like a no brainer, but I recently read a statistic that said 30% of businesses do not have a company website.  What?!!! A company website is your company’s online profile and the way that people get to know you and your business.  Your website should  include information about your company, your products and services, locations, etc.  Using Search Engine Optimization (SEO) strategies and tactics both organic and pay per click are great ways for potential customers to reach your website and get to know about your company.

2.  Company Blog–  Now it can be argued whether a company needs a website and a blog, but in my opinion, now a days a company should have both.  A company blog differs from the company website, because the blog is a way for people to learn about your company’s expertise and allows you to show-up as an expert in your particular field based on the information you post.  If people don’t reach you by going to your website, a blog on a popular blogging site gives people another avenue to learn about you and your business with the informative posts that you place on the blog.

3.  Email Marketing–  Opt-in E-Mail Marketing is a great way for you to keep your company and your products and services top of mind for existing clients or prospects.  When a business is top of mind with consumers, they are more likely to continue to use your product or service (as long as they are happy with it)  and would be more likely to refer business to you if you stay in contact with them and offer good valuable information and or discounts.  Email Marketing is one of the most cost-effective ways to stay top of mind with your customers and prospects online.

4.  Social Media Presence–  Now this a huge topic that could be a separate post, but is necessary to include as a part of any company’s online promotional efforts.  With social media it is important for a company to know its target market, select the appropriate social media platforms to reach that target market, and have a social media strategy in order for promoting on social media to be successful for the company.

By making sure that you are not putting all your promotional eggs in one basket, you are ensuring that your message is reaching the right people in the right places, and the idea is for those promotional eggs to hatch into repeat or potential customers.

What promotional avenues/eggs online are you using for your business?  Be sure to post a comment below.

Posted by Nadine Mullings  |  Comments Off on Don’t Put ALL of your Promotional Eggs in One Basket  |  in Business, Email Marketing, Marketing, Social Media, Uncategorized, Website

Is Your Business Social Enough?

Did you know some of the most powerful places to meet new prospects is on social media?  We’ve all heard the saying, people do business with people they know, like, and trust.  Well, social media actually gives you a platform for others to get to know you/your business, like you, and trust you, so let’s break it down on how social media activity allows people to know, like, and trust you.


I recently ran into a Facebook friend at a coffee shop and I told her I haven’t seen you in years, but I feel like I know what’s going on with you all the time because of your Facebook posts.  Yes, some people over share, but for a small business the fact that people can get to know what your business is all about based on your posts on your Facebook page is priceless.  That means you are making deposits into the “Know’ account for all of your customers and prospects to get to know your business.


One of the great things about social media is the ability for people to “like” and “share” the information that you post.  What that means to you as a business is that you can engage your customers and prospects with interesting content that is relevant to your business.  If people like your content, they even share the information with their network by “liking”, “sharing”, “retweeting”, “pinning”, etc. , so the key here is to provide content that your customers and prospects will “like” so that they can get to like your business and share your information with their network.


Trust is a huge deal when it comes to business.  People want to do business with people who they trust.  How do you gain the trust of your customers and prospects?  By being consistent, by providing good information, by showing you care, by providing good service by doing these things, you are building your “trust’ account.

Some of the most popular social media platforms to build your business include:

  • Facebook
  • Twitter
  • Pinterest
  • LinkedIn
  • YouTube

However, picking the right social media platform and having a plan on how to engage your audience so that they will know, like, and trust you will be key to your success on social media.

Posted by Nadine Mullings  |  Comments Off on Is Your Business Social Enough?  |  in Social Media