Did you know some of the most powerful places to meet new prospects is on social media? We’ve all heard the saying, people do business with people they know, like, and trust. Well, social media actually gives you a platform for others to get to know you/your business, like you, and trust you, so let’s break it down on how social media activity allows people to know, like, and trust you.
KNOW
I recently ran into a Facebook friend at a coffee shop and I told her I haven’t seen you in years, but I feel like I know what’s going on with you all the time because of your Facebook posts. Yes, some people over share, but for a small business the fact that people can get to know what your business is all about based on your posts on your Facebook page is priceless. That means you are making deposits into the “Know’ account for all of your customers and prospects to get to know your business.
LIKE
One of the great things about social media is the ability for people to “like” and “share” the information that you post. What that means to you as a business is that you can engage your customers and prospects with interesting content that is relevant to your business. If people like your content, they even share the information with their network by “liking”, “sharing”, “retweeting”, “pinning”, etc. , so the key here is to provide content that your customers and prospects will “like” so that they can get to like your business and share your information with their network.
TRUST
Trust is a huge deal when it comes to business. People want to do business with people who they trust. How do you gain the trust of your customers and prospects? By being consistent, by providing good information, by showing you care, by providing good service by doing these things, you are building your “trust’ account.
Some of the most popular social media platforms to build your business include:
- YouTube
However, picking the right social media platform and having a plan on how to engage your audience so that they will know, like, and trust you will be key to your success on social media.