Email Content

October
13 2015

5 Types of Email Content that Get You Awesome Results

5 Types of Email Content that Get You Awesome Results

Email Marketing can be a great way to grow your business, stay top of mind, and nurture your leads, but getting real results from your email marketing can be difficult. 

After sending many emails and working with companies in different industries, I have noticed that there are five types of email content that get you the best results.

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  1. Video

    Video by far always gets the most engagement in email.  When sending emails to prospects or clients,  be sure to include a relevant video that will resonate with your audience.

    The key to a successful video is to Keep It Super Short (KISS).  The most effective videos are less than 5 minutes.  People are busy and don’t necessarily have the time to watch long videos, so it’s better to keep it short and sweet.

    When I placed this short (less than 2-minutes)  video, the 3 C’s of Email Marketing, in my monthly email newsletter, it received the most engagement.  Check it out:

  2. Blog Posts

    Informative blog posts always get high engagement in your email, and email is a great way to remarket your blog posts to your email list.

    Pick your top performing blog posts, and include it in your emails when it is relevant to the theme of the email.

    The key is to peak your audience’s interest by including the first few lines of your blog post in your email, and then linking them to the entire blog post on your website.

    Some people include the entire blog post in the email, but I think a better strategy is to include the first few lines, and then have them click to read more.

    I prefer this method because it allows you to track how many people were interested in reading more, you can measure what topics get the most engagement in your email, and it shortens the length of your email (the longer your email the less likely people will read the entire email).

  3. Images

    Most people are very visual, so including relevant images in your emails can help to increase your engagement.

    Information Graphics (Infographics) are great images to create and include in your emails.

    Most Infographics are very long, so including the beginning of an infographic and encouraging your audience to click to see the entire infographic is a great strategy.

    Even if you don’t create the infographic yourself, if it will resonate with your audience, there is no harm in including it in your email and giving credit to the source and linking to the source of the infographic.

    Linking to the infographics for companies who complement what you do, or even affiliate companies can be very useful for your audience.

  4. Audio

    In addition to the items listed above, audio also receives high engagement in your email, so if you don’t have a video to share with your audience, try including links to audio.

    Not everyone loves to read information, so when you offer information in various formats including audio, you are able to get the attention of individuals who prefer to listen to your content instead of having to read or watch it.

    This is why Podcasts are so popular and are a great medium for coaches and consultants.

  5. Special Offers

    Providing great content in your email like videos, blog posts, images, and audio is always a good idea, but having a compelling offer that resonates with your audience is even better, because that is where you make your sales.

    So be sure to send out emails that include relevant special offers or promotions.  If the offer is something that resonates with your audience you will see engagement with offer, which leads to more business for you.

Are you using any of these types of content in your email?  If so, what content works well with your audience.  Be sure to comment below.

Also, don’t forget to download the the Marketing Essentials Checklist of 21 Things You Must do in Order to Get Amazing Results from Your Email Marketing.

 

Posted by Nadine Mullings  |  Comments Off on 5 Types of Email Content that Get You Awesome Results  |  in Email Marketing, Email Results, Marketing, Marketing for Coaches, Marketing for Consultants, Uncategorized
January
06 2014

4 Reasons Email Marketing is Key to Your Online Marketing Success

Are you using online marketing to promote your business?
Is email marketing a part of your online marketing strategy?

Email Marketing Blog Post 1No matter what type of online marketing you engage in, blogging, social media, sales pages, podcasting, video marketing, etc.  You will find that one key element that can help in the success of your online marketing is Email Marketing.  Some people are under the impression that Email Marketing is dead and that nobody really reads email anymore.  Although it may be true that most of our inboxes are inundated with email messages, and it is getting harder and harder to get people’s attention in a crowded email box, email still plays an important role in our daily communication.

So why is email marketing so important to the success of your online marketing?  The simple answer is own, control, personalize, and act.  So let’s look at these four reasons in detail:

  1. You Own Your Email List–  Compared to other online marketing mediums, email is one of the only mediums that allows you to own the information that you collect on your contacts.   Therefore, the goal of your email list is to own a large list of people who are interested in what you have to say and are engaged with your brand.  The larger your list is with engaged, interested subscribers, the higher your chances of successful email marketing.  It is also important to use all of your online marketing channels to encourage your loyal followers, fans, etc to join your email list.   As the saying goes, the money is in your list!
  2. Control of the Visibility of your Content–  compared to the social network platforms, email marketing gives you more control of who sees your information, and the actual information that they receive.  Almost on a daily, weekly, or monthly basis, some major social network is making changes to its algorithm, which influences, how, when or if your posts, tweets or whatever is being seen by the audience that you have on that network.  Therefore, there is limited control as to how much of your information that your audience will see.  Let’s face it, these networks are looking for ways to monetize every area, so the visibility of your posts will be less and less unless you plan to spend some advertising dollars.  Take control of how often and what information your followers see by consistently sending valuable email marketing campaigns (the keyword here is valuable).
  3. Personalization–  Most online marketing efforts have a “one-to-many” feel.  When we are on large social networks it feels like you are at an online event, or an online party and although the marketing messages are geared to be personal, it still feels public.  Email on the other hand although it may be “one-to-many”, it feels more “personal”.  Especially if you add various personalization throughout the email like the person’s name, business name, etc.  This gives email marketing more of a stronger relationship building feel for a brand than other forms of online marketing.
  4. Strong Calls to Action–  Email Marketing is also the best place to use strong calls to actions and to inspire your audience to take the next step with your company.  Whether that next step is purchasing, learning more, referring business or just having your company top of mind.  After all the end results of good marketing should be consistent exposure, which leads to  consistent sales.

Do you feel email marketing is important to the success of your online marketing?  Be sure to share your comments below.

Posted by Nadine Mullings  |  1 Comment  |  in Blog, Email Marketing, Email Results, Marketing