5 things you should be tracking in your business

In the last blog post, I shared 7 ways to serve your audience, which included video trainings, webinars, checklists, Q & A Days, Challenges, Courses/Programs, and Speaking Engagements.  This week the focus is on how to TRACK your results.  Watch the video below, or read the post to learn 5 things you should be tracking in your business.

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After you have built, engaged, and served, you are ready to track your results. Every business owner and entrepreneur should know their business numbers!

5 Key Things You Should Be TRACKING

1. ACCOUNTING
   1. Revenue – how much money comes into your business at least on a monthly basis.
   2. Expenses – how much money goes out of your business on a weekly or monthly basis.
   3. Profit – how much money do you have after your expenses (Revenue – Expenses = Profit)
2. SALES
   1. New Clients – how many clients/customers you have and how many new clients you acquire each month
   2. Sales Conversations – how many sales conversations do you have and/or plan to make each month
   3. Leads – where do your leads come from and how many do you have each month
3. SOCIAL MEDIA PLATFORMS
   1. Fans/Followers – how much growth are seeing each month
   2. Reach – how many people are reaching when you post on a weekly or monthly basis
   3. Engagement – how many people are engaging in your posts
4. DATABASE
   1. List Size – how many people are on your email list
   2. Opens – how many people are opening your emails, pay attention to the subject lines of those emails
   3. Clicks – if there are links in your emails, how often are people clicking your links to go where you are directing them to go
5. EVENTS
   1. Attended – how many have you attended each month
   2. Hosted – how many attendees did I have at each event
   3. Connections – how many connections were made from attending and hosting events; how many of those connections became clients/customers

Your numbers will tell a story of your about your success and the results of your marketing. Your numbers teach you what steps you need to do more or less to reach your desired goal.

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