When I work with my clients on business goal setting and marketing activity planning, the thought of planning out activity for 12 months can be overwhelming and intimidating for many. So, I shifted from 12-month increments to 6-month increments. Then, I’ve found in working with many entrepreneurs and business owners is that there is POWER in focusing on 90-Day increments.
When we focus on 3 months/90 Days, it’s less intimidating and easy to manage, so for a while now I’ve really focused on 90-Day business goals and marketing planning with my clients. In fact, I created a planner that’s focused on planning your marketing for 90-Days (shameless plug for my planner, the B.E.S.T. Marketing Planner, a 90 Day Guide to Help You Master Your Marketing and Grow Your Business).
Here a some reasons why setting goals for 90 days and planning for 90 days at a time is SUPER powerful: