Last week, we addressed ENERGY! Energy is not your typical marketing word, but it plays a significant role in your marketing messages. Click the link to learn more about how energy impacts your marketing results.
This week we will be discussing CLARITY. This word comes up in quite often with my one on one and group coaching clients. When you have CLARITY in your brand you are better equipped to market effectively. Watch the video and/or read the summary below to learn 3 areas you should be clear on when it comes to marketing your business.
3 Areas To Be Clear on in YOUR Marketing
- What Are You Known For/What Do You Want To Be Known For? – this can best be answered by identifying your niche. Is it launching, establishing mindset, distributing consistent content, etc. For instance, I am known for stopping RAM (random acts of marketing) and my signature program The B.E.S.T. Marketing System and being spirit-led. This should be the same for you and others.
- Who Are You Called To Serve? – this can be determined by knowing who is your target market, whos is your best client, who is your target audience. However, I like to think of it in terms of ‘who are you called to serve.’ When you are serving, who do you feel best connected to and who do you attract? Upon answering this question with certainty you will discover the clarity around who you are called to serve.
- How Are You Called To Serve? – this will show up in how you deliver your message to those you are called to serve with ease and comfort. Is this via speaking to large audiences, small groups, one on one, etc? Do you serve best in training or coaching, or is it via cooking or baking? Think about what you do best and what is received best by others from you using your gifts, talents, and skils.
You may not have the answer to ALL of these questions; however, this is perfectly okay. I want you to really think about the questions posed here so that you can gain CLARITY and market effectively. I challenge you to determine what you are known for, who you are called to serve and how you are called to serve. Share your results in the comments.
SPECIAL INVITATION: Join me at my next brunch. Learn more at Power of Belief Brunch