When it comes to getting your potential customers to take ACTION and PURCHASE your product or service, what you say really matters! For a business to consumer (B2C) type of company, potential customers are more moved by emotional reasons rather than logical reasons for purchasing, so creating messaging that plays into the emotional side of the sale, really works well for a B2C type of business.
On the other hand, for a business to business (B2B) type of company, businesses are less interested in the emotional side of the sale and more interested in the cold hard facts and the bottom line!
So how do you make sure you are communicating your message effectively?
Business to Consumer (B2C)
- Know the WANTS of your customers
- Know how your customer FEELS
- Know how your customer would like to FEEL
- Show your customer how your product or service can make them FEEL
- Show the BENEFITS of your product or service
- Show other customers just like them who are enjoying your product or service
Business to Business (B2B)
- Know the NEEDS of your customers
- Know the PROBLEMS your customers may be having
- Show how your product or service solves the PROBLEM
- Show how your product or service can INCREASE the bottom line
- Show other companies who have used your product or service and have found success
How you communicate to your target market can make the difference between SUCCESS and FAILURE. Use messaging that your target market can UNDERSTAND and RELATE TO.
What type of marketing messaging have you found to be successful for your business?