The rise of the smart phone and the use of text messaging have caused many companies to consider text message marketing as a viable option to reach their prospects and clients, especially when other channels and mediums are becoming increasingly noisy.
However, many coaches, consultants and business owners hesitate to add text message marketing to their marketing mix because they feel it can be too intrusive, but just like anything else, when done correctly (and very few people are doing it correctly), it can be a great way to communicate with your prospects and clients.
So is Text Message Marketing something you should consider for your business? Let’s take a look at the statistics: