As a coach or consultant, you probably already know about the importance of being recognized as a knowledgeable expert in your field. One of the main reasons is that people like to do business with people they feel are knowledgeable and can help them solve their problems.
Did you know blogging can play a major role in building your authority and expert status online? A blog can be your home base for your knowledge and expertise, the place where people can pull up a chair and learn about what you have to share.
If you’re not using blogging as a core marketing activity then it may be something you might want to consider, or if you are using blogging, but not getting any results from your blogging effort then you might want to read on.