As a business owner or entrepreneur, you probably know the importance of having key systems in your business. Systems that help to make your business more effective and efficient.
Two key systems that can help with the communication efforts for the customers and potential customers of your business, are an Email Service Provider (ESP) and a Customer Relationship Management (CRM) system, but people often confuse the two systems.
They are different tools that accomplish different tasks. One system helps with your marketing effort and the other helps with your sales effort. However, you do have software that offer the features of both an ESP and a CRM, but let’s take a look at each one individually.