Are you considering using text message marketing in your marketing mix? If so, check out the top three text marketing tools that I recently researched.
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All three options do not require contracts or set-up fees, the systems are super easy to use and they offer the following standard features:
- Group Texting– Allows you to send a text to a large list of individuals at one time
- Keyword and Shortcode– Each company offers you a Keyword- a word people can use to text your company ( i.e. “Text”), and a shortcode- a 5-6 digit number that your customers or prospects can text your keyword to (i.e. 515155)
- Scheduling Ability– Ability to schedule a specific day and time for your text message to be sent
- Auto Replies– Automatic messages that can be setup to respond to incoming text requests
- Multimedia Message Service (MMS)– The ability to send pics, video, or audio via text
- Inbox/One-on-One Conversations– An inbox that also allows you to respond to individual text received by clients or customers
- Drip Campaigns/Autoresponders– the ability to schedule a series of text messages in advance and automatically send to your customers and clients over a period of time.
- Upload a Permission-based list- the ability to upload into the system a list of mobile phone numbers of individuals who have opted in to receive text messages.
- Text-to-Join/Text-to-Win– the ability for people to join your mobile list by texting your keyword to a shortcode.
- Reports- The ability to track and see the analytics of your text messages
- Social Media Integration– Ability to send text messages and post messages to Facebook.
- Website Sign-up Widget– Allowing your prospects to sign-up for your mobile list via your website
- Link shortening– allows you the ability to shorten any of your links within your text message.
Now here is how they differ:
SlickText offers the following additional features:
- Email address collection– If you want to also build your email list and collect email addresses, SlickText offers an email capture feature.
- Double opt-in– If you want a double opt-in requiring individuals to confirm that they are opting in to your mobile list, SlickText offers a double opt-in feature.
- Unique Coupon Codes– If you offer coupons, and you want the ability to track each coupon individually, SlickText offers unique coupon codes.
- Dynamic Expiration Date on Coupons– If you would like to automatically add an expiration date to your text coupon, SlickText allows you to dynamically add expiration dates to your coupons.
- Send your texts directly from your phone, no need to send from your desktop
- Create flyers to promote your text message campaign
- Create QR Codes to help promote joining your mobile list
- Link Tracking– the ability to track the links people click on in your text message
- Free Rollover Text for paid accounts
- List Segmentation- segment contacts into unlimited Groups. Then, choose to send your messages to one group or multiple groups.
- Email Marketing Integration with MailChimp and Constant Contact
SlickText Price- A forever FREE option is available, then prices start as low as $29/month
SimpleTexting offers the following additional features:
- Schedule automatic appointment reminders
- Text-to-vote– Poll your audience with the text to vote ability
- Schedule messages on Twitter
- Link Tracking– the ability to track the links people click on in your text message
SimpleTexting PRICE– FREE 14-Day Trial, then prices start as low as $45/month
EzTexting offers the following additional features:
- List Segmentation- segment contacts into unlimited Groups. Then, choose to send your messages to one group or multiple groups.
- Recurring Messages- allow you to compose a text message that will be sent out on a regular basis – daily, weekly or monthly, with all sorts of scheduling options.
- Personalization- First and last name fields can be automatically merged into your mass text messages for a personal touch.
- Message Templates- Allows you to save your favorite text messages for future use.
- Voice Broadcast- you can send out thousands of calls within minutes.
- Text-to-vote– Poll your audience with the text to vote ability
- Schedule messages on Twitter
- Email Marketing Integration with MailChimp, Constant Contact, and AWeber
- Send your texts directly from your phone, no need to send from your desktop
- Create QR Codes to help promote joining your mobile list
PRICE- FREE Option available, then prices start as low as $49/month
Are you using a Text Marketing Service? If so, which Text Marketing Service do you prefer and why? Be sure to post your comment below:
