Marketing Automation when done correctly can be AWESOME for your business. However, when done incorrectly, it can HURT your business. So what is marketing automation and how can it HURT or HELP your business?
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Well, let’s start of by defining Marketing Automation (in my own way). According to dictionary.com, Marketing is “the total of activities involved in the transfer of goods from the seller to the buyer, including advertising, shipping, storing, and selling” and Automation is defined as “the technique of controlling a process by highly automatic means, and reducing human intervention to a minimum.”
So my definition of Marketing Automation is “the technology used to control the activities involved in the sale of products or services to a consumer by automatic means, with minimum human intervention”