Social media has become a major part of many people’s lives. In fact, with the rise of popular social media networks like Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, and Snapchat, many people are using these networks to stay connected to family, friends and the world at large.
In addition, many businesses have seen an opportunity to reach their target audience on these popular social networks. With so many people gathering on social networks, adding social media to a company’s marketing mix can allow the company to reach an online audience, amplify its message, and gain brand awareness.