Over the last decade or so, smart phones have become an integral part of the lives of many individuals. In fact, I think it is safe to say that many people would feel a little lost without their smart phones. I know if I leave the house and realize I forgot my cell phone, I would immediately return home to retrieve it!
Because our smart phones play such an integral part of our lives, it is important as business owners for us to consider how we can use the medium of smart phones to communicate with our customers and prospects.
In a previous post I talked about should you be using text message marketing in your business, but text messaging is not the only way to reach or communicate with your customers and prospects on their smart phones, Mobile apps are another way that businesses are using smart phones to their advantage.
So in this post I decided to compare using a business mobile app to using text message marketing to reach your customers and prospects on their smart phones.