A great way to get repeat business from your CURRENT customers is to start a rewards program. Rewards programs have become popular over the last decade or so in various industries including credit card companies, restaurants, and retail stores to name a few. Rewards programs are great because they encourage repeat business and increase brand loyalty. They don’t have to be complicated, you can create a simple rewards program for your customers.
Here are three types of rewards that you could offer:
- Birthday Rewards– Send your customers gift cards on their birthdays. This is a great relationship marketing strategy to strengthen the relationship you have with your customer, and it is also a great rewards benefit because you are rewarding your customer’s loyalty by offering a special discount on the customer’s birthday.
- Repeat Purchase Rewards– When a customer purchases from your business, show that you appreciate the business by offering some type of incentive to purchase again in the future. For example, you could offer, 50% off on your fifth purchase, and/or a FREE items on your tenth purchase, etc. You will have to have a way to ensure you are tracking the purchases accurately and that items are awarded at the appropriate time, but otherwise from that, this is a fairly easy type of reward to implement.
- VIP Sales Events– Offer VIP Sales Events where your customers get a special offer only available to your VIP customers at a special sales event. This type of reward works well because it makes your current customers feel special because they are being offered something that the general public does not have access to, and it allows you to reward them for their loyalty.
Do you have a rewards program for your customers? If so, what types of rewards do you offer?