As an entrepreneur, coach, consultant, or small business owner, if you are doing business online, I always stress the importance of building an email list to communicate with your prospects and clients, but email marketing has evolved over the years and it’s not just about pushing out your promotions, but it’s about sharing valuable and useful content on a consistent basis so you can build a relationship with the people in your database.
There are actually 3 types of email marketing activities that you should consider for your business. In this blog post, I will be discussing one type of email marketing, and will be following up with the other two in additional blog posts.
So, the first type of email marketing you should consider for your business is announcement emails. For the purpose of this series, an announcement email is considered an email that is announced to your entire email list. This could take the form of an ezine (online magazine), an enewsletter (online newsletter) or a simple email, whatever the case, an announcement email is something that is sent out consistently to your entire email list.
In order to be successful with announcement emails, you need to consistently send announcement emails to your list, so what does that look like for your business? Let’s take a look at your options:
- ezine/enewsletter– An ezine is an email that looks similar to an online magazine. It usually has nice graphics and great content and likely links to additional information on your website, an enewsletter is similar to an online newsletter it may not be as visual as an ezine but it has lots of content for the reader and also links to additional information on your website or online.If you are sending out an ezine or enewsletter to your database, first decide how often you are going to send out this type of announcement email. In order to stay relevant and because we live in such a fast-paced society, I recommend sending out an email to your database at least twice a month, gone are the days where you could send one monthly and make an impact, your frequency needs to be more than once a month to make an impact, if you think about it, once a month would only be 12 times in a year. Seeing that there are 365 days in the year, once a month is not enough to stay top of mind with your clients and prospects.
- simple email– A simple email doesn’t have to be as fancy or formatted as an ezine/enewsletter. A simple email could be a few short paragraphs and a link to your blog post or some additional content. A simple text email that links to additional valuable content is a great way to add value to your list without being promotional. If you decide to go with the simple email then similar to the ezine/enewsletter, you should send this email out at least twice a month to make sure that you a reaching your database on a consistent basis.
What makes the announcement type of email work so well? It’s that it is a way to consistently reach out to your entire database, which keeps you top of mind with more people. The next two strategies I am going to share mostly allow you to reach a segment of your audience for a limited time, so that is why it is important to have an announcement strategy so you are consistently reaching all of your database and you are staying top of mind.
Up next in the series, I will be discussing Autoresponder emails and how you can use this email marketing strategy in your business. If you’re thinking about using email marketing in your business, or you are currently using email marketing, be sure to download your amazing email marketing checklist.