Do you have a desire to build a successful business? Two key steps to build a successful business are to define and identify.
DEFINE
Define what success looks like for you. Does success look like building a six figure business, seven figure business, or eight figure business. Does a successful business look like impacting thousands, impacting millions, impacting billions.
Ultimately as believers in business success is being in alignment with the assignment that God has given you and doing God’s will and way in life and in business. That’s what a successful life and business looks like for those who believe.
IDENTIFY
Identify the foundation of your business. Psalm 127:1 warns us “Unless the LORD builds the house, its builders labor in vain. Unless the LORD watches over the city, the watchmen stand guard in vain. In vain you rise early and stay up late, toiling for food to eat– for he grants sleep to those he loves. Sons are a heritage from the LORD, children a reward from him.”
Do not build your business in vain, create a solid foundation by seeking God on these five foundational things in your business.
1. Purpose
Your business purpose is the specific business intent for which your company has been formed boiled down to a single sentence (or two).
Purpose Examples:
Biblical– Jesus- To be a sacrifice for our sins To save us (our savior)
Business– Google Inc.- To make it easier to find high-quality information on the web
Mine– Nadine Mullings Marketing Agency- My business was founded to make it simple and easy for business owners to market their business
2. Vision
A business vision is a mental picture of what you want your business to be at some point in the future, based on your goals and aspirations. It answers the question, “How will your company change the world?”
Vision Examples:
Biblical– Abraham- A father of many nations
Business– Nike Inc.- To bring inspiration and innovation to every athlete* in the world. *If you have a body you are an athlete
Mine– Nadine Mullings Marketing Agency- Is to become a trusted resource and support for faith-based Christian women entrepreneurs and business owners who want to increase their impact, influence, and income in the marketplace
3. Mission
A Mission Statement defines what your company will do daily to make your vision a reality. It can include who you serve, what you serve, and how you do it.
Mission Examples:
Biblical– Jesus-
Teach, Preach, and Heal
Business– Nordstorm-
To give customers the most compelling shopping experience possible.
Mine– Nadine Mullings Marketing Agency-
To help our clients to get clarity and simplify their business mission, message, and marketing
4. Who You are Called to Serve
It is important for you to niche yourself to a specific audience, so you can understand their needs and tailor your solution to their specific needs.
This includes their:
- Demographics- the statistical data of a population, especially those showing average age, income, education, etc.
- Psychographics– the attitudes and tastes of a particular segment of a population.
Examples of Called to:
Biblical– Jesus-
The lost sheep of Israel
Business– Essence Magazine-
Essence is a monthly lifestyle magazine covering fashion, beauty, entertainment, and culture written for African-American women
Mine- Nadine Mullings Marketing Agency-
A woman entrepreneur or business owner who has an established service-based business who is a coach or consultant. She is faith-based, christ-centered and spirit-led
5. The solution that you provide in the marketplace
Define the problems that your ideal client may have as it relates to the product or service. You want to know what issues your ideal client has so you offer your products or services as the ideal solution.
Want to get clear on your marketing foundation including your purpose, mission, and vision so you can attract the people you are called to serve in the marketplace.
Join me for the Marketing Workshop: 5 ways to shift from stuck to successful in your business where I will share the 5 faith-based foundational keys that help you to shift from being stuck or struggling to succeeding in business on Thursday, February 16th at 2:00 pm ET.