I have been in the world of email marketing for over 15 years; I remember taking a class on email marketing back in 2000 when I was studying for my Master’s in Business Administration. A lot has changed in the online world since 2000, but email marketing has remained an important way for businesses to communicate online.
However, in more recent years, Marketing Automation, which includes the use of email marketing has become popular. In order to understand the real difference between Email Marketing and Marketing Automation, we must first look at the definition of both: