Last month I hosted a Mid-Year 5-Day Business Challenge. It was all about getting clear, consistent, and confident when it comes to marketing your business so you can attract the people that you are called to serve in the Marketplace.
During the challenge, I shared 5 faith-based foundational marketing principles to grow your business. This blog post is a summary of these foundational principles that I shared. Once you get clear on the following things then you are better able to reach, attract, and get the attention of the people you are called to serve:
1. Your Business Purpose
It’s important to know your business purpose. Your business purpose is the specific business intent (the WHY) for which your company has been formed boiled down to a single sentence (or two). Once you get clear and write it down, the next step is to declare it in your marketing material.
For example, my business purpose statement is as follows:
My business was founded to make it simple and easy for business owners to market their business
Get clear on your business purpose and share it in the comment section below.
2. Your God-given Vision
Your business vision is like a compass it shows where your business is heading. It guides the direction of your company based on the vision that God has given you for the business.
A business vision is simply a mental picture of what you want your business to be at some point in the future, based on your goals and aspirations. It answers the question: “How will your company change the world?”
A key scripture on vision states: KJV
“Where there is no vision, the people perish: but he that keepeth the law, happy is he” -Proverbs [29:18] KJV
For example, my business vision statement is a follows:
My business vision is to become a trusted resource and support for faith-based Christian women entrepreneurs and business owners worldwide who want to increase their impact, influence, and income in the marketplace.
Get clear on your God-given vision for your business and share it in the comment section below.
3. Your Mission
Your company’s mission should include who you serve, what you serve, and/or how you do it. A Mission Statement- Defines what your company will do daily to make your vision a reality. A GREAT Biblical example was Jesus’s mission while he was on earth. His mission included teaching, preaching, and healing.
Jesus was going all over Galilee, teaching in their synagogues, preaching the good news of the kingdom, and healing every disease and sickness among the people.–Matthew [4:23]
For example, my company’s mission is:
My company’s mission is to help our clients to get clarity and simplify their mission, message, and marketing so they can make the biggest impact in the marketplace.
Get clear on your company’s mission and share in the comment section below.
4. Your Calling
Your calling includes who are you called to serve in the marketplace and identifies what problems your clients have and what solution your company provides. It can also define how you are called to serve.
A key scripture on calling is:
For the gifts and calling of God are without repentance– Romans [11:29] KJV
For example, my business calling is:
I am called to work with women of faith in business who have service-based businesses. Specifically, coaches, consultants, and content creators.
Get clear on your calling and share in the comments section below:
5. Your Marketplace Message
Your Marketplace Message is the specific message God has given you to impact the marketplace.
A good example of a marketplace message was the message of the good news that Jesus shared:
After John was put in prison, Jesus went into Galilee, proclaiming the good news of God. “The time has come,” he said. “The kingdom of God has come near. Repent and believe the good news!” – Mark [1:14]-15 NIV
For example, my Marketplace Message is:
I help women of faith in business to attract new clients, get repeat business, and build solid social networks by being specific, strategic, and Spirit-led.
Get clear on your Marketplace Message and share in the comment section below:
Getting clear on these 5 faith-based marketing principles takes time. It’s important to meditate, pray and go within to get guidance from the Holy Spirit for the specifics of your business. Once you are clear on these items, then the key is to not only write them down but to declare them in your marketplace.
Do you need assistance with your Marketplace Message? Be sure to check out the upcoming Marketplace Messenger Intensive for a chance to get support around creating your Marketplace Message and your Marketing Plan to attract the people you are called to serve.