We hear a lot of talk in the online world about the importance of growing your email list. Your email list tends to be the core of your business online. Although this is true, I recently wrote a blog post about Why You Shouldn’t Build an Email List. If you missed that post, be sure to check it out.
The main point of the post was to suggest that BEFORE you build your list, you should have an Email Marketing Plan because it’s important to know how you want to support the people on your list, and how you plan to monetize your list. Without knowing these two key points ahead of time, then building a massive list is pointless!