As an entrepreneur, coach, consultant, or small business owner, if you are doing business online, I always stress the importance of building an email list to communicate with your prospects and clients, but email marketing has evolved over the years and it’s not just about pushing out your promotions, but it’s about sharing valuable and useful content on a consistent basis so you can build a relationship with the people in your database.
There are actually 3 types of email marketing activities that you should consider for your business. In this blog post, I will be discussing one type of email marketing, and will be following up with the other two in additional blog posts.