In the last blog, we discussed how having systems in your business helps your business to operate effectively and efficiently and sets the foundation to help it grow. I talked about 3 systems you should have in place to grow your business. Our focus for this time is to BUILD. This is one of the core foundational elements in the B.E.S.T. Marketing System. Watch the video or read the summary to learn 3 powerful things to build to help your business grow.
In the last blog, we focused on action. You can take a look at the full blog to learn How consistent ACTION gets you results in your business. The word for this week is SYSTEMS which includes processes and software. I invite you to watch the video or read the summary below to learn the effects of systems in your business.
Don’t forget to check out last week’s blog on how A SIMPLE Marketing Plan can help you GROW your Business. It was full of great marketing tips to create a simple marketing plan. This week we are focusing on the word SCHEDULING and how it relates to your marketing. Let’s jump in by watching the video or reading the summary below!
Before we jump into the next marketing tip, I want to continue the conversation on the topic of planning so our word for this week is PLAN. Take a look at the video below or read the summary to learn more. Then share your thoughts in the comments or send me an email.
In my last post, our focus word was IDENTIFY. I talked about 4 key things to identify in order to successfully market your business. In this post, our focus word is BUILD. I will share 3 key things you should build in your business.
Building upon a strong foundation is necessary to have a strong result. There are several ways to build your business, but most of the ways fall into 3 key categories. To learn more about the 3 key things you need to build watch the video or read below.
Do you have a business M.A.P.? Wondering what a business M.A.P. is, and why you would need one?
It’s a Marketing Action Plan (M.A.P.), and you need one in order to take your business from one place to the next.
When you need to go somewhere, and you are not sure how to get there, you need directions. You can use a map to get the directions, now a days that map is within your GPS either in your smartphone or in your car. Well just like the map in your GPS, you need a M.A.P. for your business that is designed to take your business from point A to point B. The destination may be different for each business, but the need to have a plan and take action is always necessary to get your business from point A to point B.
Similar to when you are following the directions in your GPS, you may at times need to make a u-turn or change routes, but the overall map in the GPS is there to guide you and get you to your final destination. In fact, after we have made several miss steps or u-turns we love when we hear the words, “you have reached your destination“. With a business MAP, you may not hear a GPS system say, “you have reached your destination”, but you know you have reached your destination when you achieve the business goal that you set out to achieve.
For example, if your business goal is to increase your sales by 20%, you need to create a M.A.P. on how to get there. Instead of turns on highways and streets, the M.A.P. includes turns you can make in your marketing activity that can help you to reach your destination, so in the case of increasing sales, a M.A.P. could look something like this:
a. Attending more networking events
b. Placing ads on Social Media
c. Creating an email campaign
d. Creating an AdWord campaign
a. Joining a referral networking group
b. Looking for referral partners
c. Creating a referral partner program
d. Having a referral incentive
a. Having monthly webinars
b. Having monthly teleseminars
c. Having monthly in-person events
d. Having more one-on-one meetings with prospects
a. Creating sales pages with good content and strong calls to actions
b. Creating emails with good content and strong call to actions
c. Creating videos with good content and strong call to actions
d. Adding testimonials to your website and sales pages
So as you can see the action that you take in your marketing action plan will determine the outcome of the destination of your business. You can create a plan for each business goal that you have and make adjustments to the actions when necessary.
Have you created your business M.A.P.? If so, what marketing activities do you include in order to reach your goals?