Last week, we talked about the CHALLENGES and How running challenges SERVES your audience and GROWS your business. We have been discussing how to serve your audience through your marketing specifically via checklist, challenges, and courses. This week we want to introduce and/or remind you of COURSES. You may watch the video and/or read the summary below to learn How Online courses can SERVE your audience.
There are two types of courses we will highlight today. The first is audio courses and the other is video courses.
Audio courses are similar to podcasts usually with multiple modules to teach or help your audience gain a better understanding.
Video courses are popular and are used to show you talking through how to do something or tips to accomplish something.
Once you decide what medium you will use to deliver your course, you must decide if you will offer for free or if there will be a fee. Free courses can be used as a lead magnet which allows your audience to opt-in and allows you to build your email list. Paid courses are charged a fee based on the quality and value of the content you are providing.
The key is to make sure that you are serving your audience with the course you create.
Be sure to check out this valuable resource to help you plan your marketing – The B.E.S.T. Marketing Planner.
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