Marketing

What’s the vision you have for your business?

I give a few examples of business vision statements for popular companies in my marketing planner, THE BEST MARKETING PLANNER. For instance, Google’s vision is to provide access to the world’s information in one click. Nike’s vision statement is to bring inspiration and innovation to every athlete in the world. Zappos’ vision statement is all about happiness; they want to deliver happiness to customers, employers, and vendors. American Express wants respect because their vision is to work hard every day to make American Express the world’s most respected service brand.

We learn from those vision statement examples that vision statements are more about what they want their product or service to accomplish in the world versus being specific about the service or product itself.

In the Bible, God gave Abraham a vision that he will be the father of many nations.  At the time Abraham and his wife were very old and had no kids, so the God-given vision seemed impossible in the natural, but we serve a God who is super natural. The vision that He gives us supersedes the natural world.  

My company’s vision is to become a trusted resource and support for faith-based women entrepreneurs and business owners who want to increase their impact, influence, and income. I believe in the ripple effect…..if a woman is able to accomplish her vision then you will see it in every part of her life including her family, community, country, and worldwide.

What do you want your product or service to accomplish to make the world a better place?  (Drop your vision statement and/or your comments and thoughts in the comment section)

Want to get clear on your marketing foundation including your purpose, mission and vision statement so you can attract the people you are called to serve in the marketplace?  Be sure to join me for the Attract the Clients Your Called to Serve 5-Day Marketing Challenge from February 21-25, 2022.