In the last blog post, I shared 5 things you should be tracking in your business, which included accounting, sales, social media, database and events. This week the focus is on how tapping into the PURPOSE of your business can elevate your business. Watch the video below, or read the post to learn the benefits of purpose in your business.
Your business purpose is the specific business intent for which your company has been founded. Your business purpose statement states your business purpose in one or two sentences.
Clarity offers what you do in your business and why your company does what it does. Focus helps to guide your decisions in business as to what falls under your business purpose. Your business purpose gives your business and actions meaning.
Here is a quick exercise to help you form your business purpose statement:
My business was founded to ___________________________________.
Complete that statement in one or two sentences and you will be on your way to establishing your business purpose.
If you’re a woman entrepreneur or business owner in Atlanta or the surrounding area, join us for the Power of Purpose Business Brunch on Friday, November 30th at 10:30 am and discover how to overcome limiting beliefs and live an intentional life of significance.