Your business purpose is the specific business intent for which your company has been founded. Your business purpose statement states your business purpose in one or two sentences.
Clarity offers what you do in your business and why your company does what it does. Focus helps to guide your decisions in business as to what falls under your business purpose. Your business purpose gives your business and actions meaning.
Here is a quick exercise to help you form your business purpose statement:
My business was founded to ___________________________________.
Complete that statement in one or two sentences and you will be on your way to establishing your business purpose.
Want to get clear on your marketing foundation including your purpose, mission and vision statement so you can attract the people you are called to serve in the marketplace? Be sure to join me for the Attract the Clients Your Called to Serve 5-Day Marketing Challenge from February 21-25, 2022.