Many entrepreneurs who are coaches and consultants, spend a lot of time creating an awesome website, but do not make a plan on how to generate traffic to their awesome website. Gone are the days where you create a website, publish it online, and the ideal client that you are hoping to attract can easily find your website, you have to create a traffic strategy to get more eyes on your website.
A great traffic strategy to get more traffic to your website is by keeping your website current by consistently blogging. In my last post I talked about the importance of having an awesome blog headline to attract readers to your blog and shared 3 Free Tools You can Use to Create Awesome Blog Headlines. In this post I will be sharing The Top 3 Types of Headline that Generates Traffic to Your Blog.
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“How to” Headlines
How to headlines are great because no matter what industry you are in, people want to know “How to” do things, so creating content around the major “How to’s” in your industry and promoting that blog post is a great way to generate traffic to your blog. For example, if you are a health coach you could have “How to eat healthy on a budget”, “How to create a healthy meal plan for your family”, “How to add more healthy foods to your diet”, “How to make tasty healthy meals for your family”, etc. Think about what your ideal clients are most interested in learning about, and create blog posts that answer those key questions. The great thing about your posts is that they can live on your website, so they can continuously create traffic to your website.
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List Headlines
An example of a list headline is the headline for this blog post, “Top 3 Types of Headlines that Generate Traffic to your Blog”, people love to read lists of helpful tips, tools or techniques. Think about what is most important to your ideal client, and create some list posts that have a list of solutions for their problems. For example, if you are a business consultant that works with companies to help them to be more productive, you could come up with the following list posts, “5 Ways to add more time to your day”, “Top 3 ways to become more productive”, “7 Productivity tools that can increase your daily productivity”, “50 things you can do in 90 days to become a more productive team”,etc. The opportunity to create valuable lists that your audience will be interested in reading is endless.
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Question Headlines
Questions naturally make us want to think of the answer, so having headline questions of questions that would peak the curiosity of your ideal audience is a great way to generate traffic to your blog. For example, if you are a dating coach you could ask questions like, “What is the best way to find your ideal partner?”, “Do you know where the #1 place is to meet eligible single men?”, “Why are you still single?”, “Is marriage for everyone?”, etc. Think about the questions that are probably going through your ideal clients head, and create blog posts that answer those questions. This can be a great way to drive traffic to your website.
No matter what type of headline you decide to use for your blog post, “How to”, list, or question, be sure to check out the free tools that can help you to create an awesome headline that attracts your target audience.
What other headline types have you found to work well for you? Please comment below and let us know.
Need help with using blogging as a marketing strategy for your business? Check out the FREE Course The Essentials of Blogging for Business and learn how to take your blogging for business to the next level!