As a busy business owner, coach, or consultant, your time is precious and can be very limited. Even if you have a small team, you more than likely still have to wear many hats in your business, like office manager, accountant, marketer, sales person, customer service, etc.
Because your time is so limited, you want to make sure that the marketing strategies that you implement are going to be worth your time. However, not all marketing strategies are created equal. Some marketing strategies you may see immediate results from, other marketing strategies you see results over time, and some you don’t see any results at all.
So when it comes to social media marketing, specifically organic (not paid) social media marketing is it a good marketing strategy or a waste of time? Many businesses are struggling with the Return on Investment (ROI) of social media. The organic reach on platforms like Facebook are minimal and engagement can be hard to get from your fans and followers. Even if you are getting engagement in the form of likes, shares, comments, on things like inspirational quotes and funny pictures, is that translating to business?
In order to get a return on investment from social media, the likes, shares, and comments have to translate to conversions in the form of leads, referrals or sales. Here are five ways you can use organic social media marketing to your benefit.
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Brand Awareness
Not everyone is going to like, share, or comment on your post, but being in someone’s news feed helps your brand to stay top of mind. In order for someone to purchase from you, they have to be aware of you, and social media marketing can help with your awareness.
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Amplification
If you are posting awesome content on your blog or your website and you’re not using social media to amplify your message, you are missing out on reaching a lot more people. Organic posts on Facebook, Twitter, and LinkedIn can really help to amplify your message and reach more people.
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Get More Traffic
If your message really resignates with your social media followers they will be tempted to learn more by clicking on your link which will bring more traffic to your landing page, website, or blog. More traffic means more exposure for you and your brand. Typically the more traffic you get the higher your chances or converting some of that traffic to subscribers, purchases, etc.
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Stay Relevant
Being on social media is almost expected now a days. Loyal clients like to follow their favorite brands online so having a presence on the appropriate social media platforms will help you to stay connected to your loyal clients. Placing special offers and promotions on social media will encourage your loyal clients to become repeat purchases, which means more business for you.
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Show Your Personality
Every business is different and you learn more about a brand when you follow that brand on social media. Being on social media helps your fans, followers, and clients to understand the tone and feel of your business, which helps them to be more connected to your brand. People purchase from businesses and brands that they feel connected to.
When done correctly, and with a social media marketing plan, social media marketing is NOT a waste of time for your business, but in the long run can help to grow your business by increasing your brand awareness, amplifying your business message, getting more traffic to your landing pages or website, keeping your business relevant and showing what makes you different from your competition by the personality that your business portrays.
So in my view organic social media is NOT a waste of time but a long-term marketing strategy that can help your business to grow.
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