As an entrepreneur, business owner, coach or consultant, setting out to market your business without a clear objective in mind is NEVER a good idea! Understanding, and knowing your business objective is the first step to any successful marketing campaign.
Some key business objectives could be:
- Increase customer engagement– in order to acheive this objective you must put a number on it, and set a deadline for achieving that number.
- Increase overall sales– Set a dollar amount and set a timeframe in which to bring in those sales.
Without a goal, it is impossible to measure your success. In this blog post, I discuss how to measure the success of a SMS Text Marketing Campaign.
Ultimately, the success or failure of your SMS Marketing campaign depends entirely on the amount of planning, preparation and research you are willing to put into it.
The more selective you are about building your SMS list and marketing directly to your core segment, the greater the likelihood that your potential customers will respond positively to your messages.
Keep in mind that timing, as with just about all marketing, is crucial.
What concrete objective are you planning to accomplish with your SMS Marketing campaign?
To help beginners navigate the many pitfalls of far too many SMS campaigns, take a look at this infographic presented by Mobile-Text-Alerts with tips on making your text message marketing campaign a stand-out winner:
- Analyzing your audience
- Building your list
- Setting clear goals
- Making attractive messages
- Selecting the right keywords and more!