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Do you have a Mid-Year Plan?

Mid-Year Plan

We start the new year with BIG plans and then life gets in the way. July (Mid-Year) is a GREAT time to get back on track with your goals, but you have to have a plan! In this post we talk about the importance of planning, writing down your plans, staying consistent and some tools that can help you with your planning.

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Posted by Ken Elliott  |  Comments Off on Do you have a Mid-Year Plan?  |  in Marketing, Uncategorized

3 Reasons to Attend LIVE Events to GROW your business

Attending LIVE educational events like conferences, workshops, seminars, and retreats can be one of the BEST ways to GROW your business. I usually attend an average of 4-8 educational events a year,  so far this year I have attended two conferences Spark and Hustle and Exposure and Profit. At each conference, I was able to gain insight, make connections, and find out about various opportunities to grow my business.

In this week’s blog post, I share 3 reasons why attending LIVE educational events can GROW your business:

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Posted by Nadine Mullings  |  Comments Off on 3 Reasons to Attend LIVE Events to GROW your business  |  in Blog, Business, Business Development, Educating, Engaging, Networking, Uncategorized

Happy Mid Year! 3 Ways to Make the REST of the Year the BEST!

At the start of every new year, the tradition is to say, “Happy New Year!!” to celebrate the fact that you made it to another year.  Each new year also gives you a chance to set new goals, start new things, make resolutions, etc., but it’s not so traditional to hear, “Happy Mid-Year” at the beginning of the midpoint of the year, but the midpoint of the year is also a great time to celebrate the fact that you made it halfway through the year, it’s a time to look at the goals you set at the beginning of the year, and to adjust your goals and set your intention for the rest of the year.

In this post, I share 3 ways to ensure the REST of the year is the BEST of the year!

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Posted by Nadine Mullings  |  Comments Off on Happy Mid Year! 3 Ways to Make the REST of the Year the BEST!  |  in Blog, Business, Marketing, Uncategorized

5 Lessons I Learned While on Vacation in Greece

July- Blog Post 1

I believe in the importance of balancing your life.  I know the term “Work Life Balance” is used a lot, but I could never understand how people balance work and life, your work is a part of your life, so I prefer to call it professional life v. personal life balance.

I believe in the importance of working hard, but I also believe in the importance of taking time off from work to enjoy personal time often.

Because of this belief, I routinely take vacations and time off from work (professional life).  I try to take a least one week vacation every quarter, so by the end of the year, I would have taken four weeks (a full month) off.  This to me is sooo important in order for me to refresh, reflect, and recharge so I can be the BEST person I can be.

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Posted by Nadine Mullings  |  2 Comments  |  in Uncategorized

4 Smart Ways to Use Your Blog to Grow Your Business (Part 3)

Feb- Blog Post 2
In this series on the how, what, when and why of blogging for business, we have covered the why and the what of blogging, so this post is actually going to go into the how of blogging, specifically How to Use Your Blog to Grow Your Coaching Business.

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Posted by Nadine Mullings  |  Comments Off on 4 Smart Ways to Use Your Blog to Grow Your Business (Part 3)  |  in Blog, Business, Business Development, Marketing, Marketing for Coaches, Marketing for Consultants, Uncategorized

The 3 C’s of Successful Text Message Marketing

 The 3 C’s of Successful Text Message Marketing
Text Marketing can be a powerful marketing tool when done correctly.  The problem is so few companies are attempting text marketing, and some of the ones who are using text message marketing, are not using it effectively.

In this post, I will cover the 3 C’s of Successful Text Message Marketing, you can check out the video below or read the post:

  1.  Convenience
    One of the main reasons why Text Marketing can be so effective is the convenience of this marketing channel, so many people have smart phones now a days, and most people have their phones close by at all times, so this makes text message marketing a convenient and easy way to reach someone.  Some people actually prefer text messages even more so than a phone call, and it’s definitely faster than an email, so this makes text marketing convenient for the marketer and convenient for the person who has opted-in to receive text messages from your company.
  2. Communication
    Communicating via text message can be an easy way to quickly reach your audience.  Giving your clients or prospects the option to be reached via text message is a great opportunity to connect in a way that is most effective for you and for your clients or prospects. 
  3.  Content
    Even though it is convenient to communicate via text message to your clients and prospects, it is important that you are providing relevant and timely content in your text. Some examples of content that works well via text message include coupons, appointment reminders, notifications, etc.  As long as you content is valuable, your audience will want to receive text messages from you. 
  4. Bonus C-  Cost
    Text message marketing can be one of the most affordable and cost effective ways to reach your customers, so if you’re not using text message marketing, you might want to think about adding it to your marketing mix.

Are you using text marketing in your marketing mix?  If so, what do you think makes your text message marketing successful?  Be sure to comment below.

 

Posted by Nadine Mullings  |  Comments Off on The 3 C’s of Successful Text Message Marketing  |  in Business, Business Development, Marketing, Text Marketing, Uncategorized

5 Types of Content that Creates Engagement on Social Media

social media marketing

Social Media has become a part of every day life for most people.  From checking Facebook to see what your friends, family, and associates are up to, to checking LinkedIn to stay connected with your professional network, to checking Twitter to join the conversation about the latest show, event, or major topic, or browsing Pinterest for the latest recipes or fashion trends,  social media and checking in to a social network has become a way of life.

Many smart business owners, coaches and consultants have also seen the importance of including social media in their marketing mix, so they can reach their target audience where they are already hanging out on these social networks. 

However, getting results from your social media marketing can be difficult.  Especially if your audience doesn’t seem to be engaging with your content, so in this post, I will go over five types of content you can post on social media that gets the most engagement. 

  1. Inspirational Quotes
    There’s so much negativity in the traditional media channels that people are craving positivity and inspiration, so being the light of inspiration in someones day by posting an inspirational quote can really increase engagement.  Inspirational quotes are appreciated on almost every social network.  When you post an inspirational quote picture on Facebook  you can get engagement, when you post an inspirational quote on Twitter you can get engagement, when you post on inspiration quote graphic on Pinterest you can get engagement, etc., so no matter what type of business you have, or what social network you are on, posting inspirational quotes can help to increase your engagement.
  2. Ask Questions
    People like to be helpful and to express their opinions, so asking questions can be a really good way to increase engagement.  This can work for the social networks that are more conversational like Twitter and Facebook.  It’s not necessarily as effective on image or video sites like Pinterest, Instagram, or YouTube.  However, posting insightful questions can help to increase engagement, in fact social media is a great way to conduct market research.  If you are wondering how your target audience will feel about a particular topic, product, program, etc., ask them on social media and see what they say.
  3. Show Behind the Scenes
    Social media is supposed to be “social”, so having posts that show behind the scenes at the office or behind the scene of an event can really increase engagement.  This works really well when you are posting behind the scene pictures or videos on  social networks like Facebook, Pinterest, Instagram, and Twitter.  Think about what would be interesting to your audience.  Would they like to see pics of behind the scenes of a company event?  Would they like to see pics of what happens in the office on a busy day?  Think about interesting behind the scenes pictures or videos that you can post to your social networks.
  4. Post Pictures
    Whether your posting inspirational quote pictures, or behind the scenes pictures, pictures always increase engagement on most social media platforms.  #TBT on Facebook is a great way to use pictures.  Post pictures from around the office or staff that was from back in the days, because social media is “social”, you need to include some social elements in your social media marketing including the use of various types of pictures.  What types of pictures can you use for your social media marketing?
  5. Post Videos
    The saying goes that a picture is worth a thousand words, well a video is worth a thousand pictures, so including posting videos on your social networks is important.  There are many types of videos you can post on social media (i.e. spontaneous videos shot on your smart phone,  professional videos produced by a professional video company, etc.).  Whatever type of video you choose to post on your social networks, be sure that it is the type of video that reflects your brand.  If you choose to post a spontaneous video shot on your iPhone, be sure that the camera angle is right, the lighting is right, that it still looks somewhat professional, because the video is a reflection of your brand.  You can also use a professional to shoot the video for you.  I prefer the professional videos, I feel it’s a better look for your brand.  I have used Captured in Time Productions to produce some of my latest videos.

These are just five types of content you can post to get more engagement on social media.    What other types of content have you posted that creates engagement on social media? Be sure to comment below.

Also, don’t forget to download the Marketing Essentials Checklist 21 Things You Must do in Order to Get Amazing Results from Your Social Media Marketing .

 

Posted by Nadine Mullings  |  Comments Off on 5 Types of Content that Creates Engagement on Social Media  |  in Business, Marketing, Marketing for Coaches, Marketing for Consultants, Social Media, Uncategorized

5 Types of Email Content that Get You Awesome Results

5 Types of Email Content that Get You Awesome Results

Email Marketing can be a great way to grow your business, stay top of mind, and nurture your leads, but getting real results from your email marketing can be difficult. 

After sending many emails and working with companies in different industries, I have noticed that there are five types of email content that get you the best results.

  1. Video

    Video by far always gets the most engagement in email.  When sending emails to prospects or clients,  be sure to include a relevant video that will resonate with your audience.

    The key to a successful video is to Keep It Super Short (KISS).  The most effective videos are less than 5 minutes.  People are busy and don’t necessarily have the time to watch long videos, so it’s better to keep it short and sweet.

    When I placed this short (less than 2-minutes)  video, the 3 C’s of Email Marketing, in my monthly email newsletter, it received the most engagement.  Check it out:

  2. Blog Posts

    Informative blog posts always get high engagement in your email, and email is a great way to remarket your blog posts to your email list.

    Pick your top performing blog posts, and include it in your emails when it is relevant to the theme of the email.

    The key is to peak your audience’s interest by including the first few lines of your blog post in your email, and then linking them to the entire blog post on your website.

    Some people include the entire blog post in the email, but I think a better strategy is to include the first few lines, and then have them click to read more.

    I prefer this method because it allows you to track how many people were interested in reading more, you can measure what topics get the most engagement in your email, and it shortens the length of your email (the longer your email the less likely people will read the entire email).

  3. Images

    Most people are very visual, so including relevant images in your emails can help to increase your engagement.

    Information Graphics (Infographics) are great images to create and include in your emails.

    Most Infographics are very long, so including the beginning of an infographic and encouraging your audience to click to see the entire infographic is a great strategy.

    Even if you don’t create the infographic yourself, if it will resonate with your audience, there is no harm in including it in your email and giving credit to the source and linking to the source of the infographic.

    Linking to the infographics for companies who complement what you do, or even affiliate companies can be very useful for your audience.

  4. Audio

    In addition to the items listed above, audio also receives high engagement in your email, so if you don’t have a video to share with your audience, try including links to audio.

    Not everyone loves to read information, so when you offer information in various formats including audio, you are able to get the attention of individuals who prefer to listen to your content instead of having to read or watch it.

    This is why Podcasts are so popular and are a great medium for coaches and consultants.

  5. Special Offers

    Providing great content in your email like videos, blog posts, images, and audio is always a good idea, but having a compelling offer that resonates with your audience is even better, because that is where you make your sales.

    So be sure to send out emails that include relevant special offers or promotions.  If the offer is something that resonates with your audience you will see engagement with offer, which leads to more business for you.

Are you using any of these types of content in your email?  If so, what content works well with your audience.  Be sure to comment below.

Also, don’t forget to download the the Marketing Essentials Checklist of 21 Things You Must do in Order to Get Amazing Results from Your Email Marketing.

 

Posted by Nadine Mullings  |  Comments Off on 5 Types of Email Content that Get You Awesome Results  |  in Email Marketing, Email Results, Marketing, Marketing for Coaches, Marketing for Consultants, Uncategorized

How Often Should You Post on Your Business Blog

How Often Should You Post on Your Business Blog

One of the questions I get when its comes to blogging for business is how often should I post on my business blog?

Some people would say it’s important to blog every day, or it’s important to blog at least three times a week.  This may be a good strategy for a professional blogger, but your business is not blogging,  you should be blogging for business as a part of your marketing mix, so you should take a different approach to how often you blog.

I feel the answer to that question differs for each business.  If blogging is part of your marketing mix, you have to decide how much time you or someone on your team can dedicate to consistently posting on the business blog.

Depending on the decision that you come up with for your business, this will determine how often you should blog.  However, as a rule of thumb, I would say you should try to put new content on your blog at the very least twice a month.

New content on your blog is important for various reasons:

  1.  It keeps your blog from getting stale–  Nobody wants to visit a blog and the last post was from 3 months ago, so to make sure that your content stays fresh it would be important to post at least every two weeks.
  2.  You rank higher in the search engines when you have newer content. Search engines like to provide browsers with more recent information, so the more updated your blog is, and the newer the content on your blog, the more likely you are to rank higher in the search engines.
  3. Promoting your new content helps to bring consistent traffic to your website.  Having a business blog and promoting your blog posts is a great way to get traffic to your website.  The more you post the more traffic you will get.
  4. When done correctly, your new content can also help to create new leads for your company, so the more content you put out, the more leads you can expect to get for your company.

However, it’s not just important to have new content on your business blog, but it’s just as important if not more important, to promote the older content you have on your blog, so in addition to creating new content for your blog, you should also have a plan to promote the older content that you have on your blog.

For example, if you decide to post on your business blog at least twice a month, then after just one year of posting at least twice a month, you will have at least 24 pieces of content that you can repurpose and share on your social media networks, your email list, etc. 

So no matter how often you post on your business blog, it is important to have fresh content (at least twice a month), and it’s important to promote both your new and old content in order to get more traffic and get more leads for your business.

Do you have a business blog?  If so, how often do you post on your business blog?

 

 

Posted by Nadine Mullings  |  Comments Off on How Often Should You Post on Your Business Blog  |  in Blog, Business, Business Development, Marketing, Marketing for Coaches, Marketing for Consultants, Uncategorized

5 Reasons You Should Be Using Text Message Marketing

 5 Reasons You Should Be Using Text Message MarketingAlthough text messaging has been around for a while now, using text messaging as a part of a company’s marketing mix is a fairly new concept for most business owners, coaches, and consultants, but the potential of text message marketing is huge.

So why should you be using text message marketing in your marketing mix?  Let’s examine some of the benefits of text message marketing:

  1. A large percentage of consumers use cell phones on a daily basis, and many people send and receive text messages on their cell phones.  In fact, text messaging has become an easy and efficient way to communicate, so sending text messages to your own opt-in list would be an easy and efficient way for you to communicate with your clients or prospects.  Did you know that:

86% of consumers send or receive a text message every week”  source-  EzTexing-SMS Marketing Statistics

2. If you would like your marketing messages to be read, then text message marketing is one of the best channels to use to ensure your message will be received and read by your audience, check out these statistics:

95 out of 100 of your customers who have opted into your text messaging program OPEN and READ your mobile messages within 3 mins.”  source-  Forbes-  Pulling Back The Curtain On Text Message Mobile Marketing

3.  Text Message Marketing is one of the most affordable marketing channels.  Text Message Marketing services range from free, to a couple of cents per text, to a low monthly fee depending on what Text Message Marketing Service you choose to use, making it one of the most affordable marketing channels you can use.

4.  People often take immediate action with a text message.  Unlike other marketing channels, text message marketing tends to be immediate and people tend to take immediate action regarding a text message (i.e. respond, download, click, etc.), so if you are looking for immediate results, you may want to consider text message marketing.

“30% of consumers interact with a brand via text message.” source-  EzTexing-SMS Marketing Statistics

5.  Text Message Marketing is easy to use.  Once you sign-up with a Text Message Marketing service, and you have built an opt-in text message list, sending text messages to your audience is super simple.  Just log on to the platform, compose your message, click send, and your message will be received by the individuals on your opt-in list within minutes.

Are you using text message marketing in your marketing mix?  If so, what other benefits do you find from using text message marketing? 

Interested in using text message marketing, check out the EZTexting Platform.  And see how you can start using Text Message Marketing in your marketing mix. 

 

Posted by Nadine Mullings  |  Comments Off on 5 Reasons You Should Be Using Text Message Marketing  |  in Marketing for Coaches, Marketing for Consultants, Small Business, Text Marketing, Uncategorized