Last month we talked about how to serve your audience through your marketing and specifically via creating checklists, challenges, and courses. Be sure to check out each of those blogs to learn more. This month our focus is TRACKING; however, this week we will iterate what you should be tracking in your marketing; therefore, our focus word this week is TRACK. You may watch the video and/or read the summary below to learn 3 Key areas that you should be tracking for your marketing.
Last week, we talked about Email Marketing and what it consists of and what that means for your business. Be sure to check out the recap of that blog, How to use email marketing to engage your audience, to learn more about email marketing. This week we will continue to learn about engaging, however, we will focus on EVENT-BASED MARKETING. You may watch the video and/or read the summary below to learn more.
We are in the final stretch of this month! Last week, our topic was about building an audience. I shared 5 Ways to Build Your Audience. This week, let’s talk about DATABASE. Watch the video or read the summary to learn about Two tools to Build your database and Grow your business!
So glad to have here! This month we have been focusing on building your business and various ways you can do that. Last week our focus area was networking; be sure to take a look at that blog post to learn Two Key Ways to Build Your Network! This week we are turning our focus to AUDIENCE. Watch the video or read the summary to learn 5 Ways to Build Your Audience!
I officially started my business in January 2012, and my nephew was born a year later on January 31, 2013. As I watch my nephew grow up, I realized that the first few years of a child’s life is similar to the first few years of the growth of a business. In this blog post I will share the four stages of growing a business that I learned from my 3 yr old nephew.
Although all of those items I mentioned in the blog post are important to a brand refresh, one item that is also important, but was not mentioned in the post is refreshing the voice of my brand. An aspect of my voice that has been eliminated in the past and will be included with my brand refresh is the importance the role of faith plays in my business.
We are taught that we should separate business and religion (or spirituality), so many people shy away from talking about the role faith plays in their business. Well, with my brand refresh, I have decided to include sharing how faith plays a role in growing my business.
One of the hardest things about blogging is staying consistent. Many coaches, consultants, and independent business owners, start blogs but don’t stay consistent with their blogging effort. A great way to stay on task and remain consistent with blogging is by creating an editorial calendar. When you plan out what you will be blogging about in advance, and when you schedule your blogging activity, it becomes part of your routine.
In this post we will explore some editorial calendar options for your blog:
- A wall calendar. Although it may seem old-fashioned, a paper calendar is a good way to stay organized and on task without having to use any technology and it works as well as technology. You can use a 12-month calendar to map out your entire year of blogging activity. For each month select the topic you will focus on for the month, then schedule out when you want to publish your posts. This advance planning will really help you to stay on task with your blog. I use an At A Glance Wall Calendar to keep me organized, and since it is posted on the wall, I am always aware of when my blog posts are due, and what I need to be working on.
- Your device calendar– Almost all the devices (iPad, Smart Phone, etc.) have a calendar option within the device that you can use as an editorial calendar. The great thing about the calendar on your device is that your device is typically always with you, so even if you’re not in the office and don’t have access to your wall calendar, you can always know what you’re working on and what needs to be done by checking the calendar on your device. I use my iPad calendar to stay on track with when items need to be produced and published on my blog.
- An online calendar– Another great option for an editorial calendar is an online calendar. The great thing about an online calendar is if you have a team or someone who helps you with your blog, having an online calendar makes it easier for everyone to stay on the same page and know what needs to be worked on. Many people like to use a Google Calendar for their online calendar and if you use Gmail you can check your calendar and your email right in one place, making it very convenient to stay on task. The Google Calendar allows you to color code different types of activity, so you can color code the dates a draft is due, then put a different color for the day that a blog post is published, etc.
- An online editorial calendar– An editorial calendar is designed specifically for the task at hand, keeping your blog organized. There are tons of online editorial calendar software, but I choose to use Coschedule. If you use WordPress for your blog, Coschedule integrates directly with WordPress, so you can plan and post right in one place. You can also directly post to social media from Coschedule, so you can plan, post, and promote your blog from one tool.
These are just a few options of how to stay consistent with your blog by creating an editorial calendar. Are you using an editorial calendar for your blog? If so, what calendar tool do you find the most useful?
There are 1001 ways that you can market your business, but if you are a coach or consultant, blogging should be an essential part of your marketing mix. However, it’s not that easy to run a successful business blog. The blogsphere is very crowded with lots of blogs covering the same topic that you will be covering, so how do you stand out and create a successful business blog?
Here are 7 Essential Elements for a Highly Successful Business Blog:
- Show your personality– A blog, even a business blog, should have a personality that reflects the style and tone of the business. If you have a fun business, that should be reflected on your blog. If you have a serious business, then that should be reflected on your blog. What makes a blog stand out is how the personality of the business shines on the blog, so make sure that your blog is reflecting the true personality of your business.
- Know your target audience– The most successful business blogs resonate with their target audience because they know their audiences needs, wants, struggles, and creates blog posts around those issues. In order for your business blog to be successful be sure that you are addressing the needs, wants, and struggles of your specific target audience.
- Create amazing content– With so much information available on the Internet, it is important that the content you create and share with your audience resonates with them. It is important to create content that will inspire, motivate, inform, and/or educate. People love to learn, and when they know that your content can teach them what they need to know, you will create a successful business blog.
- Have a strong call to action– Providing amazing content that resonates with your target audience is important, but in order for you to get business, you also have to have a strong call to action. You want to not only inform your audience, but encourage them to take the next step with you. The next step could be joining your email list. Having a strong lead magnet to encourage individuals to join your email list at the end of your blog post would be important, or if you are selling a program, product, or event, having a link to the sales page to encourage sales would be important. Whatever your call to action, it is important that you have one at the end of each blog post.
- Promote your blog– In order to get traffic to your blog, you have to promote it! It’s not one of those things where once you write it they will come. Nope! Just like anything else you have to promote, promote, promote. That should include promoting the post to your email list and on social media. You have to get the word out about your blog post in order for people to read it and engage with it.
- Be consistent- In order to have a successful business blog, you have to blog consistently. Whatever that looks like for your business. Whether it is monthly, bi-weekly, weekly, be consistent in how often you blog. Being consistent shows that your company is professional and reliable.
- Remarket your blog– Promoting your blog should not be limited to when you first publish a new blog post, but you should remarket your blog posts. Select some of your most popular blog posts and promote it again on email and social media. This one exercise of remarketing your blog post can increase your traffic by leaps and bounds.
Are you blogging for business? If so, what essential elements do you feel makes a business blog successful, leave your comments below.