Last week, our focus was Mission and the impact of a mission statement on your business and I made a BIG ANNOUNCEMENT! This week we shall place our focus on how to determine your IDEAL CLIENT and creating an ideal client profile. Watch the video below, or read the post to learn why an ideal client profile is important to your business.
As I write this post, we are three weeks into the new year, and I can honestly say I feel organized and ready for an AWESOME year. Why do I feel this way? Because I have been able to plan out all of my marketing effort for the entire year in a relatively short amount of time.
In my last blog post, I shared with you the 3 Simple Tools You Can Use to Plan an Awesome NEW Year. If you didn’t get a chance to read it, be sure to check it out. In this post I will share with you how to create one year of marketing activity in one day.
Social media is an awesome FREE tool you can use to GROW your business, and many small business owners, coaches, and consultants have decided to use social media to increase their brand awareness, amplify their messages and reach a new audience.
Although the various social media platforms are free, it does take time, effort, and energy to get RESULTS from organic (not paid) social media marketing . In fact, many have questioned whether the time, effort and energy are worth the results you get from organic social media.
As a busy business owner, coach, or consultant, your time is precious and can be very limited. Even if you have a small team, you more than likely still have to wear many hats in your business, like office manager, accountant, marketer, sales person, customer service, etc.
Because your time is so limited, you want to make sure that the marketing strategies that you implement are going to be worth your time. However, not all marketing strategies are created equal. Some marketing strategies you may see immediate results from, other marketing strategies you see results over time, and some you don’t see any results at all.
Selecting the right tools for your business can really make a difference in the success of your business. Tools can help you to accomplish sooo much, so it’s important to select the right ones.
A key tool that you will need if you plan to use Email Marketing in your marketing mix is an Email Marketing Service Provider (ESP). This service allows you to send mass emails, track your results, automate and schedule your messages, and so much more. There are many ESP systems on the market, and I love to research tools and figure out what is going to work best for my business. So in the series, Essential Marketing Tools, I am highlighting the ESP tool I use that helps me to stay organized and consistent with my marketing effort.
If you are using email marketing as a part of your marketing mix (you should be if you are a coach or consultant who wants to grow your business online), you know the importance of being consistent with your email marketing effort.
However, not only do you need to be consistent with the effort of creating and sending emails to your list, but you also have to consistently look at your numbers. Your numbers tell a story and give you valuable feedback about your email marketing campaigns.
So what numbers should you be reviewing consistently? In this blog post, I explore 7 metrics that you should measure and understand.
As a coach or consultant, communication is a key part of what you do in your business and is also one of the best ways to grow your business. Whether it’s offline communication methods like networking and speaking or online communication methods like email, social media, and blogging, communication is a key way of spreading the word about your business and what you do.
One of the best ways to communicate with your clients and prospects online is via email. Although people’s inboxes have become inundated with email, it is still one of the best ways to effectively communicate online with your database of clients and prospects.
There are many types of email marketing campaigns that you can include in your marketing effort, but here are three campaigns that I feel are most effective in reaching your audience.
Email Marketing is one of the B.E.S.T. modern marketing strategies and one that I always recommend for coaches, consultants, and service business owners.
However, having an effective email marketing strategy can be challenging. One of the key pieces of your email marketing puzzle is your email list. If you don’t have a list, then you won’t have anyone to send emails to, no one will read your emails, and you will never get any sales through email, so it is very important to build your email list.
However, you shouldn’t build your email list until you have an email marketing plan. Many people make the mistakes of building a list and then they don’t have a strategic email marketing plan that will allow them to get business from their email marketing.