Marketing for Coaches

February
22 2022

Why knowing who you are called to serve is important for your business

Last week, our focus was Mission and the impact of a mission statement on your business.  This week we shall place our focus on how to determine your IDEAL CLIENT AKA who you’re called to serve in the marketplace.  Watch the video below, or read the post to learn why an ideal client profile is important to your business.

I have found that it is difficult for many business owners and entrepreneurs to determine their ideal client. Most believe it is best to attract any client; however, they do not understand that your message does not resonate to everyone.

Key Points to Consider when Determining your Ideal Client:

  1. DEMOGRAPHICS – The description of your ideal client to this includes age, gender, race, income, etc. This helps to determine how you market to the ideal client.
  2. PSYCHOGRAPHICS – What does your ideal client think? What is their personality type? What does your ideal client like? What are they attracted to? What are their social activities? What are their religious preferences?
  3. PROBLEMS – What problems does your ideal client have? Think about all the problems they have that your product or service resolves.
  4. SOLUTIONS – What is your solution for your ideal client’s problem? Focus on being the problem solver instead of making the sell.

If you take these points into consideration when narrowing down who your ideal client is, you will better market your product or service. Ultimately, you will see an increase in your clients and revenue. 

Want to get clear on your marketing foundation including your purpose, mission and vision statement so you can attract the people you are called to serve in the marketplace?  Be sure to join me for the Attract the Clients Your Called to Serve 5-Day Marketing Challenge from February 21-25, 2022

Posted by Nadine Mullings  |  Comments Off on Why knowing who you are called to serve is important for your business  |  in Blog, Business, Business Development, Business Planning, Ideal Client, Marketing, Marketing for Coaches, Marketing for Consultants
January
12 2021

Why CoSchedule is The BEST Online Marketing Calendar

If you’ve ever wanted an online tool to help you stay organized and manage your marketing in one place, then you definitely have to check out CoSchedule.com.

I have been using CoSchedule for almost 6 years.  I first found out about it when I was looking for a content calendar to manage my content marketing.  After doing some research, my business coach at the time shared CoSchedule with me and I downloaded their free content marketing template and have been hooked ever since.  

Now, CoSchedule is a part of the daily suite of online tools that I use to run my business.  It was featured in my post last month for 10 of my favorite marketing and management tools for 2020.  

So why is CoSchedule the one of BEST Online Marketing Calendar?  

It helps you to stay organized, and I’m all about being organized.  We can break it down into three categories:  It allows you to see, schedule, and share.  

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Posted by Nadine Mullings  |  Comments Off on Why CoSchedule is The BEST Online Marketing Calendar  |  in Blog, Build, Business Planning, Engaging, Marketing, Marketing for Coaches, Marketing for Consultants, Small Business, Social Media, Tools
January
24 2017

How to Plan One Year of Marketing Activity in One Day!

How to Plan One Year of Marketing Activity in One Day!

As I write this post, we are three weeks into the new year, and I can honestly say I feel organized and ready for an AWESOME year.  Why do I feel this way?  Because I have been able to plan out all of my marketing effort for the entire year in a relatively short amount of time.

In my last blog post, I shared with you the 3 Simple Tools You Can Use to Plan an Awesome NEW Year.  If you didn’t get a chance to read it, be sure to check it out.  In this post I will share with you how to create one year of marketing activity in one day.

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Posted by Nadine Mullings  |  Comments Off on How to Plan One Year of Marketing Activity in One Day!  |  in Business Development, Business Planning, Marketing for Coaches, Marketing for Consultants
November
08 2016

How to Plan for Your Business Success

How to Plan for Your Success

No matter what marketing strategy you decide to pursue for your business, in order to be successful, your effort CANNOT be random, being successful with marketing requires planning for your success!

November is a great time to get an early start on your Marketing Plan for the next year.  Putting together a Simple Marketing Plan can ensure for a more successful year.  Too many coaches, consultants and entrepreneurs practice Random Acts of Marketing (R.A.M.) with no real strategy or plan for their businesses.

I’m on a mission to help coaches, consultants, and entrepreneurs to be less random and more strategic.  In this blog post, I will walk you through a simple strategy for success called The B.E.S.T. Marketing Plan™.  The B.E.S.T. Marketing Plan follows four core marketing strategies for growing your business as a coach or consultant:

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Posted by Nadine Mullings  |  Comments Off on How to Plan for Your Business Success  |  in Business Planning, Marketing, Marketing for Coaches, Marketing for Consultants
October
12 2016

Should You Be Using Text Message Marketing in Your Business?

Should You Be Using Text Message Marketing in Your Business? The rise of the smart phone and the use of text messaging have caused many companies to consider text message marketing as a viable option to reach their prospects and clients, especially when other channels and mediums are becoming increasingly noisy.

However, many coaches, consultants and business owners hesitate to add text message marketing to their marketing mix because they feel it can be too intrusive, but just like anything else, when done correctly (and very few people are doing it correctly), it can be a great way to communicate with your prospects and clients.

So is Text Message Marketing something you should consider for your business?  Let’s take a look at the statistics:

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Posted by Nadine Mullings  |  Comments Off on Should You Be Using Text Message Marketing in Your Business?  |  in Marketing, Marketing for Coaches, Marketing for Consultants, Small Business, Text Marketing
June
23 2016

3 Reasons You Should Use The World’s Easiest Email Marketing System

3-Reasons-You-Should-Use

Selecting the right tools for your business can really make a difference in the success of your business.  Tools can help you to accomplish sooo much, so it’s important to select the right ones.

A key tool that you will need if you plan to use Email Marketing in your marketing mix is an Email Marketing Service Provider (ESP).  This service allows you to send mass emails, track your results, automate and schedule your messages, and so much more.  There are many ESP systems on the market, and I love to research tools and figure out what is going to work best for my business.  So in the series, Essential Marketing Tools, I am highlighting the ESP tool I use that helps me to stay organized and consistent with my marketing effort.

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Posted by Nadine Mullings  |  Comments Off on 3 Reasons You Should Use The World’s Easiest Email Marketing System  |  in Business, Email Marketing, Marketing for Coaches, Marketing for Consultants
May
31 2016

7 Key Email Marketing Metrics You Should Measure and Understand

7 Key Email Marketing Metrics You Should Measure and Understand

If you are using email marketing as a part of your marketing mix (you should be if you are a coach or consultant who wants to grow your business online), you know the importance of being consistent with your email marketing effort.

However, not only do you need to be consistent with the effort of creating and sending emails to your list, but you also have to consistently look at your numbers.  Your numbers tell a story and give you valuable feedback about your email marketing campaigns.

So what numbers should you be reviewing consistently?  In this blog post, I explore 7 metrics that you should measure and understand.

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Posted by Nadine Mullings  |  Comments Off on 7 Key Email Marketing Metrics You Should Measure and Understand  |  in Email Marketing, Email Results, ESP, Marketing, Marketing for Coaches, Marketing for Consultants