Text Marketing

What makes a SMS Text Marketing Campaign Successful?

What makes a SMS Text Marketing Campaign Successful?

As an entrepreneur, business owner, coach or consultant, setting out to market your business without a clear objective in mind is NEVER a good idea!  Understanding, and knowing your business objective is the first step to any successful marketing campaign.

Some key business objectives could be:

  • Increase customer engagement– in order to acheive this objective you must put a number on it, and set a deadline for achieving that number.
  • Increase overall sales– Set a dollar amount and set a timeframe in which to bring in those sales.

Without a goal, it is impossible to measure your success.  In this blog post, I discuss how to measure the success of a SMS Text Marketing Campaign.

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Posted by Nadine Mullings  |  Comments Off on What makes a SMS Text Marketing Campaign Successful?  |  in Text Marketing

Top 3 Affordable SMS Text Marketing Services

 Top 3 Affordable SMS Text Marketing Services

As a business owner, entrepreneur, coach or consultant it’s important to use marketing strategies that are cost friendly, effective and efficient.  One marketing strategy that is often overlooked is SMS (Text Message) Marketing.  If you’re not sure whether Text Message Marketing is right for you, be sure to check out the post 4 Ways to Know if Text Message Marketing is Right for Your Business.

Once you decide if Text Message Marketing is right for you, the next step is finding the right SMS marketing software to use.  In this post I explore 3 affordable SMS Marketing Services:

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Posted by Nadine Mullings  |  Comments Off on Top 3 Affordable SMS Text Marketing Services  |  in Text Marketing

4 Ways to Know if Text Message Marketing is Right for Your Business

4 Ways to Know if Text Message Marketing is Right for Your Business If you have been reading my blog for the last couple of years, you will notice that I mainly focus on four core marketing strategies that you can use to become known as an authority or expert in your field and to grow your business.

Those four core strategies are blogging, email marketing, social media marketing, and text message marketing.  All four strategies are long-term marketing strategies which means you have to do them consistently over time before you will reap the benefits and get results.

One of the most overlooked of the four strategies is text message marketing.  This strategy tends to be the one that people are most curious about how they can use it in their marketing mix.

Whenever I post about text message marketing I get the most questions, responses, inquiries.  So why are people so interested in text message marketing,  and so few people are using it?

In this blog post I will look into whether text message marketing is right for your business.  Here are 4 things to consider to figure out if text message marketing is right for your business.

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Posted by Nadine Mullings  |  Comments Off on 4 Ways to Know if Text Message Marketing is Right for Your Business  |  in Text Marketing

How to BEST leverage text message marketing

How to BEST leverage text message marketing

As a coach, consultant, or business owner, text message marketing can be one of the most overlooked and underutilized marketing strategies.  Most people are unsure of how to incorporate text messaging in their business, or how to use it effectively, so they don’t include it in their marketing mix.

In this blog post I will show you how to best leverage text message marketing for your business.  Here are a few examples of how you can use text message marketing effectively in your business:

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Posted by Nadine Mullings  |  Comments Off on How to BEST leverage text message marketing  |  in Text Marketing

Business Mobile App v. Text Message Marketing

 Business Mobile App v. Text Message Marketing

Over the last decade or so, smart phones have become an integral part of the lives of many individuals.   In fact, I think it is safe to say that many people would feel a little lost without their smart phones.  I know if I leave the house and realize I forgot my cell phone, I would immediately return home to retrieve it!

Because our smart phones play such an integral part of our lives, it is important as business owners for us to consider how we can use the medium of smart phones to communicate with our customers and prospects.

In a previous post I talked about should you be using text message marketing in your business, but text messaging is not the only way to reach or communicate with your customers and prospects on their smart phones, Mobile apps are another way that businesses are using smart phones to their advantage.

So in this post I decided to compare using a business mobile app to using text message marketing to reach your customers and prospects on their smart phones.

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Posted by Nadine Mullings  |  Comments Off on Business Mobile App v. Text Message Marketing  |  in Marketing, Text Marketing

Should You Be Using Text Message Marketing in Your Business?

Should You Be Using Text Message Marketing in Your Business? The rise of the smart phone and the use of text messaging have caused many companies to consider text message marketing as a viable option to reach their prospects and clients, especially when other channels and mediums are becoming increasingly noisy.

However, many coaches, consultants and business owners hesitate to add text message marketing to their marketing mix because they feel it can be too intrusive, but just like anything else, when done correctly (and very few people are doing it correctly), it can be a great way to communicate with your prospects and clients.

So is Text Message Marketing something you should consider for your business?  Let’s take a look at the statistics:

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Posted by Nadine Mullings  |  Comments Off on Should You Be Using Text Message Marketing in Your Business?  |  in Marketing, Marketing for Coaches, Marketing for Consultants, Small Business, Text Marketing

The 3 C’s of Successful Text Message Marketing

 The 3 C’s of Successful Text Message Marketing
Text Marketing can be a powerful marketing tool when done correctly.  The problem is so few companies are attempting text marketing, and some of the ones who are using text message marketing, are not using it effectively.

In this post, I will cover the 3 C’s of Successful Text Message Marketing, you can check out the video below or read the post:

  1.  Convenience
    One of the main reasons why Text Marketing can be so effective is the convenience of this marketing channel, so many people have smart phones now a days, and most people have their phones close by at all times, so this makes text message marketing a convenient and easy way to reach someone.  Some people actually prefer text messages even more so than a phone call, and it’s definitely faster than an email, so this makes text marketing convenient for the marketer and convenient for the person who has opted-in to receive text messages from your company.
  2. Communication
    Communicating via text message can be an easy way to quickly reach your audience.  Giving your clients or prospects the option to be reached via text message is a great opportunity to connect in a way that is most effective for you and for your clients or prospects. 
  3.  Content
    Even though it is convenient to communicate via text message to your clients and prospects, it is important that you are providing relevant and timely content in your text. Some examples of content that works well via text message include coupons, appointment reminders, notifications, etc.  As long as you content is valuable, your audience will want to receive text messages from you. 
  4. Bonus C-  Cost
    Text message marketing can be one of the most affordable and cost effective ways to reach your customers, so if you’re not using text message marketing, you might want to think about adding it to your marketing mix.

Are you using text marketing in your marketing mix?  If so, what do you think makes your text message marketing successful?  Be sure to comment below.

 

Posted by Nadine Mullings  |  Comments Off on The 3 C’s of Successful Text Message Marketing  |  in Business, Business Development, Marketing, Text Marketing, Uncategorized

Top 3 Super Simple and Easy Text Marketing Services

 Top 3 Super Simple and Easy Text Marketing Services
Are you considering using text message marketing in your marketing mix?  If so, check out the top three text marketing tools that I recently researched.

All three options do not require contracts or set-up fees, the systems are super easy to use and they offer the following standard features:

  • Group Texting–  Allows you to send a text to a large list of individuals at one time
  • Keyword and Shortcode–  Each company offers you a Keyword-  a word people can use to text your company ( i.e. “Text”), and a shortcode-  a 5-6 digit number that your customers or prospects can text your keyword to (i.e. 515155)
  • Scheduling Ability–  Ability to schedule a specific day and time for your text message to be sent
  • Auto Replies–  Automatic messages that can be setup to respond to incoming text requests
  • Multimedia Message Service (MMS)–  The ability to send pics, video, or audio via text
  • Inbox/One-on-One Conversations–  An inbox that also allows you to respond to individual text received by clients or customers
  • Drip Campaigns/Autoresponders–  the ability to schedule a series of text messages in advance and automatically send to your customers and clients over a period of time.
  • Upload a Permission-based list-  the ability to upload into the system a list of mobile phone numbers of individuals who have opted in to receive text messages.
  • Text-to-Join/Text-to-Win–  the ability for people to join your mobile list by texting your keyword to a shortcode.
  • Reports- The ability to track and see the analytics of your text messages
  • Social Media Integration–  Ability to send text messages and post messages to Facebook.
  • Website Sign-up Widget–  Allowing your prospects to sign-up for your mobile list via your website
  • Link shortening–  allows you the ability to shorten any of your links within your text message.

Now here is how they differ:

SlickText

SlickText offers the following additional features:

  • Email address collection–  If you want to also build your email list and collect email addresses, SlickText offers an email capture feature. 
  • Double opt-in–  If you want a double opt-in requiring individuals to confirm that they are opting in to your mobile list, SlickText offers a double opt-in feature.
  • Unique Coupon Codes–  If you offer coupons, and you want the ability to track each coupon individually, SlickText offers unique coupon codes.
  • Dynamic Expiration Date on Coupons–  If you would like to automatically add an expiration date to your text coupon, SlickText allows you to dynamically add expiration dates to your coupons.
  • Send your texts directly from your phone, no need to send from your desktop
  • Create flyers to promote your text message campaign
  • Create QR Codes to help promote joining your mobile list
  • Link Tracking–  the ability to track the links people click on in your text message
  • Free Rollover Text for paid accounts
  • List Segmentation-  segment contacts into unlimited Groups. Then, choose to send your messages to one group or multiple groups. 
  • Email Marketing Integration with MailChimp and Constant Contact

SlickText Price-  A forever FREE option is available, then prices start as low as $29/month

SimpleTexting

SimpleTexting offers the following additional features:

  • Schedule automatic appointment reminders
  • Text-to-vote–  Poll your audience with the text to vote ability
  • Schedule messages on Twitter
  • Link Tracking–  the ability to track the links people click on in your text message

SimpleTexting PRICE–  FREE 14-Day Trial, then prices start as low as $45/month

EzTexting

EzTexting offers the following additional features:

  • List Segmentation-  segment contacts into unlimited Groups. Then, choose to send your messages to one group or multiple groups.
  • Recurring Messages-  allow you to compose a text message that will be sent out on a regular basis – daily, weekly or monthly, with all sorts of scheduling options. 
  • Personalization-  First and last name fields can be automatically merged into your mass text messages for a personal touch.
  • Message Templates-  Allows you to save your favorite text messages for future use.
  • Voice Broadcast-  you can send out thousands of calls within minutes. 
  • Text-to-vote–  Poll your audience with the text to vote ability
  • Schedule messages on Twitter
  • Email Marketing Integration with MailChimp, Constant Contact, and AWeber
  • Send your texts directly from your phone, no need to send from your desktop
  • Create QR Codes to help promote joining your mobile list

PRICE-  FREE Option available, then prices start as low as $49/month

Are you using a Text Marketing Service?  If so, which Text Marketing Service do you prefer and why?  Be sure to post your comment below:

Posted by Nadine Mullings  |  Comments Off on Top 3 Super Simple and Easy Text Marketing Services  |  in Business, Marketing, Text Marketing

The Secret to Successful Text Message Marketing

The Secret to Successful Text Message Marketing
As a business owner, coach, or consultant, you may not be taking advantage of one of the best marketing platforms out there, Text Message Marketing.  Many people avoid text message marketing because they are unsure how to use it, how to not be intrusive, and how to get results.  However, it’s not as complicated as people make it out to be.

The secret to successful text message marketing is really four-fold:

  1. Build an engaged audience of people who are interested in hearing from you via text message.  This is the first step and the most important step.  You have to build a permission-based list of individuals who have agreed to receive text messages from you.  Without a permission-based list you will not be able to succeed with Text Message Marketing.  Similar to email marketing, your list is going to be the core of your success.  For tips on how to build your Text Message Marketing list, be sure to check out the post How to Build a Powerful Text Message Marketing List
  2. Once you build an awesome permission-based Text Message Marketing list, the next step is to provide valuable content.  Discounts and promotions work really well with text message marketing. Offering some type of coupon or discount code for your product or service via text message has a high response rate because the majority of people will see your message, and those are interested in your promotion will usually take action.  However, text message marketing is not limited to just coupons and promotions, they are also good for announcements, notifications, and reminders.  For more ideas on how you can use text message marketing in your business, be sure to check out the post How to Use Text Message Marketing in Your Business
  3. Be sure to consistently reach out to your audience via text message.  You have to be very careful to make sure that you respect your access to someone’s text messages, and you don’t want to be an annoyance, so it is important to gauge how often you will be sending out text messages to your list.  It even helps to establish frequency up front so people will be more comfortable opting in to receive information from you via text.  Saying something like “We respect you and will only send you text messages two times a month”.  Establishing it upfront and sticking with what you promised will help establish trust.
  4. Lastly, it is important to always offer a way to opt out of receiving text messages from you.  This is a requirement, and if you are using a text message marketing provider this option can automatically be added to your text messages.  You want people to be able to easily opt out if they are no longer interested.

If you follow all four steps, then you will have the secret to successfully using text message marketing in your business.  Are you using text message marketing in your business?  If so, what have you found makes your text message marketing successful?  Be sure to leave a comment below.

Posted by Nadine Mullings  |  Comments Off on The Secret to Successful Text Message Marketing  |  in Business, Marketing, Marketing for Coaches, Marketing for Consultants, Text Marketing