Marketing

4 Things You Should Consider Changing About Your Marketing in 2018

 4 Things You Should Consider Changing About Your Marketing in 2018

Change can be a difficult thing for some people to make. As entrepreneurs, coaches, consultants and service-based business owners, we get used to doing things a certain way or going to certain places, but change is necessary in order to improve and to grow your business.

It’s especially important this time of the year to review and reflect on your marketing activity for the year and to figure out what’s working and what’s not working and consider making changes for the new year.

In this video I share 4 things you should consider changing with your marketing in 2018 (be sure to unmute the video to hear it):

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Posted by Nadine Mullings  |  2 Comments  |  in Marketing

What makes a SMS Text Marketing Campaign Successful?

What makes a SMS Text Marketing Campaign Successful?

As an entrepreneur, business owner, coach or consultant, setting out to market your business without a clear objective in mind is NEVER a good idea!  Understanding, and knowing your business objective is the first step to any successful marketing campaign.

Some key business objectives could be:

  • Increase customer engagement– in order to acheive this objective you must put a number on it, and set a deadline for achieving that number.
  • Increase overall sales– Set a dollar amount and set a timeframe in which to bring in those sales.

Without a goal, it is impossible to measure your success.  In this blog post, I discuss how to measure the success of a SMS Text Marketing Campaign.

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Posted by Nadine Mullings  |  Comments Off on What makes a SMS Text Marketing Campaign Successful?  |  in Text Marketing

Top 3 Affordable SMS Text Marketing Services

 Top 3 Affordable SMS Text Marketing Services

As a business owner, entrepreneur, coach or consultant it’s important to use marketing strategies that are cost friendly, effective and efficient.  One marketing strategy that is often overlooked is SMS (Text Message) Marketing.  If you’re not sure whether Text Message Marketing is right for you, be sure to check out the post 4 Ways to Know if Text Message Marketing is Right for Your Business.

Once you decide if Text Message Marketing is right for you, the next step is finding the right SMS marketing software to use.  In this post I explore 3 affordable SMS Marketing Services:

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Posted by Nadine Mullings  |  Comments Off on Top 3 Affordable SMS Text Marketing Services  |  in Text Marketing

The ONE thing you should do before the end of the year!

 The ONE thing you should do before the end of the year!

At this time of the year, many business owners, coaches, and consultants are making plans for the new year.  Although I know creating a plan is SUPER important, the one thing I think everyone needs to do BEFORE they even start on a business plan, marketing plan, financial plan or any other type of plan for 2017 is to reflect on 2016.

You’ve probably heard it said before that it is important to reflect on what happened this year, but I feel not only should you reflect, but that reflecting should also be the foundation of your planning.

Here are 9 marketing things to reflect on in order to have an AWESOME new year:

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Posted by Nadine Mullings  |  1 Comment  |  in Marketing

4 Ways to Know if Text Message Marketing is Right for Your Business

4 Ways to Know if Text Message Marketing is Right for Your Business If you have been reading my blog for the last couple of years, you will notice that I mainly focus on four core marketing strategies that you can use to become known as an authority or expert in your field and to grow your business.

Those four core strategies are blogging, email marketing, social media marketing, and text message marketing.  All four strategies are long-term marketing strategies which means you have to do them consistently over time before you will reap the benefits and get results.

One of the most overlooked of the four strategies is text message marketing.  This strategy tends to be the one that people are most curious about how they can use it in their marketing mix.

Whenever I post about text message marketing I get the most questions, responses, inquiries.  So why are people so interested in text message marketing,  and so few people are using it?

In this blog post I will look into whether text message marketing is right for your business.  Here are 4 things to consider to figure out if text message marketing is right for your business.

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Posted by Nadine Mullings  |  Comments Off on 4 Ways to Know if Text Message Marketing is Right for Your Business  |  in Text Marketing

How to BEST leverage text message marketing

How to BEST leverage text message marketing

As a coach, consultant, or business owner, text message marketing can be one of the most overlooked and underutilized marketing strategies.  Most people are unsure of how to incorporate text messaging in their business, or how to use it effectively, so they don’t include it in their marketing mix.

In this blog post I will show you how to best leverage text message marketing for your business.  Here are a few examples of how you can use text message marketing effectively in your business:

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Posted by Nadine Mullings  |  Comments Off on How to BEST leverage text message marketing  |  in Text Marketing

How to Plan for Your Business Success

How to Plan for Your Success

No matter what marketing strategy you decide to pursue for your business, in order to be successful, your effort CANNOT be random, being successful with marketing requires planning for your success!

November is a great time to get an early start on your Marketing Plan for the next year.  Putting together a Simple Marketing Plan can ensure for a more successful year.  Too many coaches, consultants and entrepreneurs practice Random Acts of Marketing (R.A.M.) with no real strategy or plan for their businesses.

I’m on a mission to help coaches, consultants, and entrepreneurs to be less random and more strategic.  In this blog post, I will walk you through a simple strategy for success called The B.E.S.T. Marketing Plan™.  The B.E.S.T. Marketing Plan follows four core marketing strategies for growing your business as a coach or consultant:

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Posted by Nadine Mullings  |  Comments Off on How to Plan for Your Business Success  |  in Business Planning, Marketing, Marketing for Coaches, Marketing for Consultants

Business Mobile App v. Text Message Marketing

 Business Mobile App v. Text Message Marketing

Over the last decade or so, smart phones have become an integral part of the lives of many individuals.   In fact, I think it is safe to say that many people would feel a little lost without their smart phones.  I know if I leave the house and realize I forgot my cell phone, I would immediately return home to retrieve it!

Because our smart phones play such an integral part of our lives, it is important as business owners for us to consider how we can use the medium of smart phones to communicate with our customers and prospects.

In a previous post I talked about should you be using text message marketing in your business, but text messaging is not the only way to reach or communicate with your customers and prospects on their smart phones, Mobile apps are another way that businesses are using smart phones to their advantage.

So in this post I decided to compare using a business mobile app to using text message marketing to reach your customers and prospects on their smart phones.

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Posted by Nadine Mullings  |  Comments Off on Business Mobile App v. Text Message Marketing  |  in Marketing, Text Marketing

Should You Be Using Text Message Marketing in Your Business?

Should You Be Using Text Message Marketing in Your Business? The rise of the smart phone and the use of text messaging have caused many companies to consider text message marketing as a viable option to reach their prospects and clients, especially when other channels and mediums are becoming increasingly noisy.

However, many coaches, consultants and business owners hesitate to add text message marketing to their marketing mix because they feel it can be too intrusive, but just like anything else, when done correctly (and very few people are doing it correctly), it can be a great way to communicate with your prospects and clients.

So is Text Message Marketing something you should consider for your business?  Let’s take a look at the statistics:

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Posted by Nadine Mullings  |  Comments Off on Should You Be Using Text Message Marketing in Your Business?  |  in Marketing, Marketing for Coaches, Marketing for Consultants, Small Business, Text Marketing