Email Marketing

3 things you should be tracking with your email marketing

This month our focus is TRACKING and last week we learned 3 Key areas that you should be tracking for your marketing; however, this week let’s talk about tracking as it relates to EMAIL MARKETING. You may watch the video and/or read the summary below to learn 3 Key things you should be tracking with your email marketing.

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Posted by Nadine Mullings  |  Comments Off on 3 things you should be tracking with your email marketing  |  in Blog, Business, Business Planning, Email Marketing, Email Results, Marketing, Tools, Track

How to use email marketing to engage your audience

Last week, we discussed Two Types of Content Marketing Strategies to engage your audience. This week our focus phrase is EMAIL MARKETING. You will learn exactly what email marketing consists of and what that means for your business. You may watch the video and/or read the summary below to learn more.

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Posted by Nadine Mullings  |  Comments Off on How to use email marketing to engage your audience  |  in Blog, Business, Business Development, Business Planning, Email Marketing, Engaging

Two tools to BUILD your database and GROW your business

We are in the final stretch of this month! Last week, our topic was about building an audience. I shared 5 Ways to Build Your Audience. This week, let’s talk about DATABASE. Watch the video or read the summary to learn about Two tools to Build your database and Grow your business!

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Posted by Nadine Mullings  |  Comments Off on Two tools to BUILD your database and GROW your business  |  in Blog, Build, Business, Business Development, Business Planning, CRM, Email Marketing, ESP, Marketing, Small Business, Tools

3 key ways to engage your audience

In the last blog post, I shared the 3 key things you should build in your business,  which included building your audience, network, and database.  This week the focus is on how to engage your audience, network, and database.  Watch the video below, or read the post to learn 3 key ways to engage your audience.

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Posted by Nadine Mullings  |  Comments Off on 3 key ways to engage your audience  |  in Blog, Build, Business, Business Events, Email Marketing, Marketing, Networking

4 key ideas to identify to successfully market your business

As business owners and entrepreneurs, the 4th Quarter of the year is a GREAT time to end the year strong between the holiday purchasing season and gearing up for the new year!  There are so many opportunities to make a sale, but before you plan out your marketing activities for the 4th Quarter, or even for 2019, there are four things you should identify and get clear on in your business.

These four things will help you to be more successful with your marketing efforts, knowing and understanding them will help you to be more effective.  Want to know the 4 key things to identify in order to successfully market your business?  Check out the video or read the post below:

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Posted by Nadine Mullings  |  Comments Off on 4 key ideas to identify to successfully market your business  |  in Blog, Business, Business Development, Email Marketing, Marketing, Networking

What’s the difference between an ESP and a CRM?

What's the difference between an ESP and a CRM

As a business owner or entrepreneur, you probably know the importance of having key systems in your business.  Systems that help to make your business more effective and efficient.

Two key systems that can help with the communication efforts for the customers and potential customers of your business, are an Email Service Provider (ESP) and a Customer Relationship Management (CRM) system, but people often confuse the two systems.

They are different tools that accomplish different tasks.  One system helps with your marketing effort and the other helps with your sales effort.  However, you do have software that offer the features of both an ESP and a CRM, but let’s take a look at each one individually.

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Posted by Nadine Mullings  |  Comments Off on What’s the difference between an ESP and a CRM?  |  in Email Marketing

3 Powerful Types of Email Marketing You Can Use to Grow Your Business (Part 3 )

 3 Powerful Types of Email Marketing You Can Use to Grow Your Business (Part 3 )

In this post I will be sharing the third and final powerful type of email marketing you can use to grow your business.  If you missed the other posts in this series, be sure to check out:  Part 1-  Announcement Emails ,  Part 2-  Autoresponder Emails and today’s post is all about Part 3- Automation Emails.

Automation is an advanced email marketing strategy that not a lot of companies are using or using it effectively because it can be difficult to set-up, but once it’s set-up correctly, it can do wonders for your business.

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Posted by Nadine Mullings  |  Comments Off on 3 Powerful Types of Email Marketing You Can Use to Grow Your Business (Part 3 )  |  in Email Marketing

3 Powerful Types of Email Marketing You Can Use to Grow Your Business (Part 2)

3 Powerful Types of Email Marketing You Can Use to Grow Your Business (Part 2)

Let’s continue our discussion on the ways you can use email marketing to grow your business. In the first part of this series, I talked about using Announcement Emails as a part of your marketing strategy.  If you didn’t get a chance to read Part 1, be sure to check out the blog post,  3 Powerful Types of Email Marketing You Can Use to Grow Your Business (Part 1)

In this post let’s talk about how you can use Autoresponder Emails to grow your business.  An Autoresponder is an email or a series of emails that are automatically sent when someone opts into an email list.

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Posted by Nadine Mullings  |  Comments Off on 3 Powerful Types of Email Marketing You Can Use to Grow Your Business (Part 2)  |  in Email Marketing

3 Powerful Types of Email Marketing You Can Use to Grow Your Business (Part 1)

3 Powerful Types of Email Marketing You Can Use to Grow Your Business (Part 1)

As an entrepreneur, coach, consultant, or small business owner, if you are doing business online, I always stress the importance of building an email list to communicate with your prospects and clients, but email marketing has evolved over the years and it’s not just about pushing out your promotions, but it’s about sharing valuable and useful content on a consistent basis so you can build a relationship with the people in your database.

There are actually 3 types of email marketing activities that you should consider for your business.  In this blog post, I will be discussing one type of email marketing, and will be following up with the other two in additional blog posts.

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Posted by Nadine Mullings  |  Comments Off on 3 Powerful Types of Email Marketing You Can Use to Grow Your Business (Part 1)  |  in Email Marketing