Email Marketing

3 key ways to engage your audience

In the last blog post, I shared the 3 key things you should build in your business,  which included building your audience, network, and database.  This week the focus is on how to engage your audience, network, and database.  Watch the video below, or read the post to learn 3 key ways to engage your audience.

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Posted by Nadine Mullings  |  Comments Off on 3 key ways to engage your audience  |  in Blog, Build, Business, Business Events, Email Marketing, Marketing, Networking

4 key ideas to identify to successfully market your business

As business owners and entrepreneurs, the 4th Quarter of the year is a GREAT time to end the year strong between the holiday purchasing season and gearing up for the new year!  There are so many opportunities to make a sale, but before you plan out your marketing activities for the 4th Quarter, or even for 2019, there are four things you should identify and get clear on in your business.

These four things will help you to be more successful with your marketing efforts, knowing and understanding them will help you to be more effective.  Want to know the 4 key things to identify in order to successfully market your business?  Check out the video or read the post below:

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Posted by Nadine Mullings  |  Comments Off on 4 key ideas to identify to successfully market your business  |  in Blog, Business, Business Development, Email Marketing, Marketing, Networking

What’s the difference between an ESP and a CRM?

What's the difference between an ESP and a CRM

As a business owner or entrepreneur, you probably know the importance of having key systems in your business.  Systems that help to make your business more effective and efficient.

Two key systems that can help with the communication efforts for the customers and potential customers of your business, are an Email Service Provider (ESP) and a Customer Relationship Management (CRM) system, but people often confuse the two systems.

They are different tools that accomplish different tasks.  One system helps with your marketing effort and the other helps with your sales effort.  However, you do have software that offer the features of both an ESP and a CRM, but let’s take a look at each one individually.

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Posted by Nadine Mullings  |  Comments Off on What’s the difference between an ESP and a CRM?  |  in Email Marketing

3 Powerful Types of Email Marketing You Can Use to Grow Your Business (Part 3 )

 3 Powerful Types of Email Marketing You Can Use to Grow Your Business (Part 3 )

In this post I will be sharing the third and final powerful type of email marketing you can use to grow your business.  If you missed the other posts in this series, be sure to check out:  Part 1-  Announcement Emails ,  Part 2-  Autoresponder Emails and today’s post is all about Part 3- Automation Emails.

Automation is an advanced email marketing strategy that not a lot of companies are using or using it effectively because it can be difficult to set-up, but once it’s set-up correctly, it can do wonders for your business.

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Posted by Nadine Mullings  |  Comments Off on 3 Powerful Types of Email Marketing You Can Use to Grow Your Business (Part 3 )  |  in Email Marketing

3 Powerful Types of Email Marketing You Can Use to Grow Your Business (Part 2)

3 Powerful Types of Email Marketing You Can Use to Grow Your Business (Part 2)

Let’s continue our discussion on the ways you can use email marketing to grow your business. In the first part of this series, I talked about using Announcement Emails as a part of your marketing strategy.  If you didn’t get a chance to read Part 1, be sure to check out the blog post,  3 Powerful Types of Email Marketing You Can Use to Grow Your Business (Part 1)

In this post let’s talk about how you can use Autoresponder Emails to grow your business.  An Autoresponder is an email or a series of emails that are automatically sent when someone opts into an email list.

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Posted by Nadine Mullings  |  Comments Off on 3 Powerful Types of Email Marketing You Can Use to Grow Your Business (Part 2)  |  in Email Marketing

3 Powerful Types of Email Marketing You Can Use to Grow Your Business (Part 1)

3 Powerful Types of Email Marketing You Can Use to Grow Your Business (Part 1)

As an entrepreneur, coach, consultant, or small business owner, if you are doing business online, I always stress the importance of building an email list to communicate with your prospects and clients, but email marketing has evolved over the years and it’s not just about pushing out your promotions, but it’s about sharing valuable and useful content on a consistent basis so you can build a relationship with the people in your database.

There are actually 3 types of email marketing activities that you should consider for your business.  In this blog post, I will be discussing one type of email marketing, and will be following up with the other two in additional blog posts.

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Posted by Nadine Mullings  |  Comments Off on 3 Powerful Types of Email Marketing You Can Use to Grow Your Business (Part 1)  |  in Email Marketing

3 Reasons You Should Use The World’s Easiest Email Marketing System

3-Reasons-You-Should-Use

Selecting the right tools for your business can really make a difference in the success of your business.  Tools can help you to accomplish sooo much, so it’s important to select the right ones.

A key tool that you will need if you plan to use Email Marketing in your marketing mix is an Email Marketing Service Provider (ESP).  This service allows you to send mass emails, track your results, automate and schedule your messages, and so much more.  There are many ESP systems on the market, and I love to research tools and figure out what is going to work best for my business.  So in the series, Essential Marketing Tools, I am highlighting the ESP tool I use that helps me to stay organized and consistent with my marketing effort.

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Posted by Nadine Mullings  |  Comments Off on 3 Reasons You Should Use The World’s Easiest Email Marketing System  |  in Business, Email Marketing, Marketing for Coaches, Marketing for Consultants

Email Marketing v. Marketing Automation, Which One Should You Be Using?

Email Marketing v. Marketing Automation, Which One Should You Be Using?

I have been in the world of email marketing for over 15 years; I remember taking a class on email marketing back in 2000 when I was studying for my Master’s in Business Administration.  A lot has changed in the online world since 2000, but email marketing has remained an important way for businesses to communicate online.

However, in more recent years, Marketing Automation, which includes the use of email marketing has become popular.  In order to understand the real difference between Email Marketing and Marketing Automation, we must first look at the definition of both:

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Posted by Nadine Mullings  |  Comments Off on Email Marketing v. Marketing Automation, Which One Should You Be Using?  |  in Email Marketing

7 Key Email Marketing Metrics You Should Measure and Understand

7 Key Email Marketing Metrics You Should Measure and Understand

If you are using email marketing as a part of your marketing mix (you should be if you are a coach or consultant who wants to grow your business online), you know the importance of being consistent with your email marketing effort.

However, not only do you need to be consistent with the effort of creating and sending emails to your list, but you also have to consistently look at your numbers.  Your numbers tell a story and give you valuable feedback about your email marketing campaigns.

So what numbers should you be reviewing consistently?  In this blog post, I explore 7 metrics that you should measure and understand.

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Posted by Nadine Mullings  |  Comments Off on 7 Key Email Marketing Metrics You Should Measure and Understand  |  in Email Marketing, Email Results, ESP, Marketing, Marketing for Coaches, Marketing for Consultants