Before we jump into the next marketing tip, let me say HAPPY NEW YEAR!!! We ended last year talking about planning to prosper in 2019. I want to continue the conversation on the topic so our word for this week is PLAN. Take a look at the video below or read the summary to learn more. Then share your thoughts in the comments or send me an email.
Last week, our focus was Mission and the impact of a mission statement on your business and I made a BIG ANNOUNCEMENT! This week we shall place our focus on how to determine your IDEAL CLIENT and creating an ideal client profile. Watch the video below, or read the post to learn why an ideal client profile is important to your business.
In my last post, our focus word was IDENTIFY. I talked about 4 key things to identify in order to successfully market your business. In this post, our focus word is BUILD. I will share 3 key things you should build in your business.
Building upon a strong foundation is necessary to have a strong result. There are several ways to build your business, but most of the ways fall into 3 key categories. To learn more about the 3 key things you need to build watch the video or read below.
As a coach, consultant or service-based business owner, one of your biggest quests is to grow a sustainable and profitable business. And the BEST thing that you can do in order to succeed at this quest is to have a plan, but not just any plan, but a M.A.P., Marketing Action Plan.
If you’re familiar with the website and app MapQuest, it helps you to reach your destination by providing you with directions, helps you plan your route and lets you know about hotel deals for your destination.
Well, similar to the MapQuest website and app, having a M.A.P. (Marketing Action Plan) for your business can give you the direction that you need, help you plan out the activity you need to be doing for your business, and can help you figure out the right partnerships you need to be making for your business.
In this post I share how to create a M.A.P. to fulfill your business quest for success in 2018:
As I write this post, we are three weeks into the new year, and I can honestly say I feel organized and ready for an AWESOME year. Why do I feel this way? Because I have been able to plan out all of my marketing effort for the entire year in a relatively short amount of time.
In my last blog post, I shared with you the 3 Simple Tools You Can Use to Plan an Awesome NEW Year. If you didn’t get a chance to read it, be sure to check it out. In this post I will share with you how to create one year of marketing activity in one day.
Updated: January 16, 2018
Planning is one of my favorite things to do. I’ve always been more of a planner than a spontaneous doer, so I especially like this time of the year because it is perfect for planning out the new year. Over the years my planning process has changed,but the overall idea of having a comprehensive plan to start the year has not changed.
In today’s blog post, I will be sharing 4 Simple Tools You Can Use to Plan an Awesome 2018!!
Although all of those items I mentioned in the blog post are important to a brand refresh, one item that is also important, but was not mentioned in the post is refreshing the voice of my brand. An aspect of my voice that has been eliminated in the past and will be included with my brand refresh is the importance the role of faith plays in my business.
We are taught that we should separate business and religion (or spirituality), so many people shy away from talking about the role faith plays in their business. Well, with my brand refresh, I have decided to include sharing how faith plays a role in growing my business.
It’s a Marketing Action Plan (M.A.P.), and you need one in order to take your business from one place to the next.
When you need to go somewhere, and you are not sure how to get there, you need directions. You can use a map to get the directions, now a days that map is within your GPS either in your smartphone or in your car. Well just like the map in your GPS, you need a M.A.P. for your business that is designed to take your business from point A to point B. The destination may be different for each business, but the need to have a plan and take action is always necessary to get your business from point A to point B.
Similar to when you are following the directions in your GPS, you may at times need to make a u-turn or change routes, but the overall map in the GPS is there to guide you and get you to your final destination. In fact, after we have made several miss steps or u-turns we love when we hear the words, “you have reached your destination“. With a business MAP, you may not hear a GPS system say, “you have reached your destination”, but you know you have reached your destination when you achieve the business goal that you set out to achieve.
For example, if your business goal is to increase your sales by 20%, you need to create a M.A.P. on how to get there. Instead of turns on highways and streets, the M.A.P. includes turns you can make in your marketing activity that can help you to reach your destination, so in the case of increasing sales, a M.A.P. could look something like this:
Point A- Sales are 50 units a month
Step 1- Increase leads by doing the following actions:
a. Attending more networking events
b. Placing ads on Social Media
c. Creating an email campaign
d. Creating an AdWord campaign
Step 2- Increase referrals by doing the following actions:
a. Joining a referral networking group
b. Looking for referral partners
c. Creating a referral partner program
d. Having a referral incentive
Step 3- Increase sales conversations by doing the following actions:
a. Having monthly webinars
b. Having monthly teleseminars
c. Having monthly in-person events
d. Having more one-on-one meetings with prospects
Step 4- Increase your conversion rate by doing the following actions:
a. Creating sales pages with good content and strong calls to actions
b. Creating emails with good content and strong call to actions
c. Creating videos with good content and strong call to actions
d. Adding testimonials to your website and sales pages
Point B- Measure the increase in sales
So as you can see the action that you take in your marketing action plan will determine the outcome of the destination of your business. You can create a plan for each business goal that you have and make adjustments to the actions when necessary.
Have you created your business M.A.P.? If so, what marketing activities do you include in order to reach your goals?
Your small business is probably not the only business in the world that does what you do, so how do you differentiate your company from all of the other companies out there? The answer can be found in identify your unique selling proposition (usp). These are the things that make you and/or your company different, but sometimes it can be difficult to figure out what your unique selling proposition is? Follow these three tips to help you to differentiate yourself from the rest of the market:
- KNOW YOUR INDUSTRY– the first step is to know what is going on in your industry. What is the latest and greatest thing out there. What changes have you seen in your industry? What has remained the same in your industry? How can you be an innovator within your industry? You want to make sure your company is doing things differently, don’t go with the flow, go against it! Most of the major brands out there became successful, by doing it differently or offering it in a different way. Apple did not get to be such a major brand by following the crowd and doing it the same way as the others in their industry, no Apple became a super brand by being innovative!
- KNOW YOUR COMPETITORS– It helps to know what your competitors are doing, so you can be aware of what they are offering and how you can offer it in a better way. Nobody really likes to snoop around (well maybe some people do), but it helps to secretly shop your competitors and get to experience the way they do business. Sam Walton the founder of WalMart was known to be obsessed with his competitors, he wanted to know what they were doing, how they were doing it, when they were doing it, etc. so he could do it better!
- KNOW YOUR AUDIENCE– I know I probably say this in almost every post, but knowing your target market inside and out is really key in knowing the needs of your customers, and identifying what makes your product or service the ideal solution for your customer. McDonald knew that people wanted food quickly. They did not plan to be the best burger and fries out there, but created a system that offered reasonably good food (I know that is debatable) in a very fast way, which is what the consumers wanted!
So if you strive to be innovative, to do things differently than your competitors, and to know the needs of your audience, you are on the path to differentiate yourself from the rest of the market and becoming a successful brand!
What ways do you use to differentiate your small business?