Business Development

Why an ideal client profile is important for your business

Last week, our focus was Mission and the impact of a mission statement on your business and I made a BIG ANNOUNCEMENT! This week we shall place our focus on how to determine your IDEAL CLIENT and creating an ideal client profile.  Watch the video below, or read the post to learn why an ideal client profile is important to your business.

 

I have found that it is difficult for many business owners and entrepreneurs to determine their ideal client. Most believe it is best to attract any client; however, they do not understand that your message does not resonate to everyone.

Key Points to Consider when Determining your Ideal Client:

  1. DEMOGRAPHICS – The description of your ideal client to this includes age, gender, race, income, etc. This helps to determine how you market to the ideal client.
  2. PSYCHOGRAPHICS – What does your ideal client think? What is their personality type? What does your ideal client like? What are they attracted to? What are their social activities? What are their religious preferences?
  3. PROBLEMS – What problems does your ideal client have? Think about all the problems they have that your product or service resolves.
  4. SOLUTIONS – What is your solution for your ideal client’s problem? Focus on being the problem solver instead of making the sell.

If you take these points into consideration when narrowing down who your ideal client is, you will better market your product or service and ultimately see an increase in your clients and revenue. This information is explained in more detail in the B.E.S.T. Marketing Planner. Click the link to pre-order at a discounted price.


COMING SOON

Posted by Nadine Mullings  |  0 Comment  |  in Blog, Business, Business Development, Business Planning, Ideal Client, Marketing, Marketing for Coaches, Marketing for Consultants

Power of Purpose: Unleash your God-given potential!

Welcome back for part 2 of my discussion with Tasha McDonald Scott. In the last blog, I discussed the power of purpose and Permission to live a limitless life!  This week I am following up with EXISTENCE. Watch the video below, or read the post to learn ways to maximize your existence and unleash your potential.

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Posted by Nadine Mullings  |  0 Comment  |  in Blog, Business Development, Marketing, Purpose, Tools

5 things you should be tracking in your business

In the last blog post, I shared 7 ways to serve your audience, which included video trainings, webinars, checklists, Q & A Days, Challenges, Courses/Programs, and Speaking Engagements.  This week the focus is on how to TRACK your results.  Watch the video below, or read the post to learn 5 things you should be tracking in your business.

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Posted by Nadine Mullings  |  Comments Off on 5 things you should be tracking in your business  |  in Blog, Business Development, Marketing

7 ways to serve your audience

In the last blog post, I shared 3 Key Ways to ENGAGE your audience, which included sharing engaging content, consistently communicating, and attending or hosting events. This week the focus is on how to  SERVE your audience. Watch the video below, or read the post to learn 7 ways to serve your audience.

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Posted by Nadine Mullings  |  Comments Off on 7 ways to serve your audience  |  in Blog, Business Development, Engaging, Serve, Tools

3 key things you should build in your business

In my last post, our focus word was IDENTIFY. I talked about 4 key things to identify in order to successfully market your business.  In this post, our focus word is BUILD. I will share 3 key things you should build in your business.

Building upon a strong foundation is necessary to have a strong result. There are several ways to build your business, but most of the ways fall into 3 key categories. To learn more about the 3 key things you need to build watch the video or read below.

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Posted by Nadine Mullings  |  Comments Off on 3 key things you should build in your business  |  in Blog, Build, Business Development, Business Planning, Marketing

4 key ideas to identify to successfully market your business

As business owners and entrepreneurs, the 4th Quarter of the year is a GREAT time to end the year strong between the holiday purchasing season and gearing up for the new year!  There are so many opportunities to make a sale, but before you plan out your marketing activities for the 4th Quarter, or even for 2019, there are four things you should identify and get clear on in your business.

These four things will help you to be more successful with your marketing efforts, knowing and understanding them will help you to be more effective.  Want to know the 4 key things to identify in order to successfully market your business?  Check out the video or read the post below:

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Posted by Nadine Mullings  |  Comments Off on 4 key ideas to identify to successfully market your business  |  in Blog, Business, Business Development, Email Marketing, Marketing, Networking

Part 2: Discover How to Receive MORE in life and in business

As business owners and entrepreneurs, most of us want MORE time, MORE clients, or MORE cash, but are we really READY for it?

In Part 2 of this blog series, the power of preparation and how to prepare to receive more in life and in business, Benecia Ponder, Speaker, Publisher and Author of “Prepare to Receive MORE!” and I continue the conversation.

Watch the video or read the post below to discover the steps to take to receive MORE in YOUR business and life!

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Posted by Nadine Mullings  |  Comments Off on Part 2: Discover How to Receive MORE in life and in business  |  in Blog, Business Development, Tools

Part 1: Discover How to Receive MORE in life and in business

As business owners and entrepreneurs, most of us want MORE time, MORE clients, or MORE cash, but are we really READY for it?  In this post, we discuss the power of preparation and how to prepare to receive more in life and in business.

I’m joined by guest Benecia Ponder, Speaker, Publisher and Author of “Prepare to Receive MORE!”.  Watch the video or read the post below to discover the steps to take to receive more in business and in life!

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Posted by Nadine Mullings  |  Comments Off on Part 1: Discover How to Receive MORE in life and in business  |  in Blog, Business Development, Tools