Business

5 things you should be tracking in your business

Last week, our focus was on the importance of tracking your email marketing efforts and we learned 3 Key things you should be tracking with your email marketing. This week our focus word will be TRACK. Tracking allows youto ain a better understanding of what ‘s going on in your business. Today, we will discuss. You may watch the video and/or read the summary below to learn 5 key things you should be tracking in your business.

 

5 Key things to Track in Your Business

  1. Accounting: (revenue, expenses, and profit) Revenue – this is the amount of money you have coming into your business. Expenses – this the amount of money you have going out of your business. Profit – this is the amount of money you have left after your expenses in your business. You should be tracking these numbers on at least a monthly basis.
  2. Sales: (clients, sales conversations, and leads) how many clients you have, how many new clients did you gain, how many sales conversations are you having each month, and how many leads are you receiving and their origin.
  3. Social Media: (followers, reach, and engagement) it is important to track how many fans or followers you have each month to help you determine if you are growing your audience or losing your audience. You should be tracking the engagement you receive from each type of post as well as how many you are reaching from your posts.
  4. Database/Email List: (list size, open rate, and click through rate) you want to monitor the size of your list as it relates to how many you have, gain, or lose. Track how many people are opening your emails and then how many people are clicking on any links included in your email. These numbers help you to determine what type of content is grabbing the attention of your audience.
  5. Events: (attending, hosting) it is important to track how many events you attend and host each month along with how many connections you make at those events.

These are the top 5 things to TRACK in your business to help guide your future marketing efforts. There is a tool that will help you understand tracking better as well as plan your marketing; The B.E.S.T. Marketing Planner.

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Posted by Nadine Mullings  |  0 Comment  |  in Blog, Business, Business Planning, Marketing, Social Media, Tools, Track

3 things you should be tracking with your email marketing

This month our focus is TRACKING and last week we learned 3 Key areas that you should be tracking for your marketing; however, this week let’s talk about tracking as it relates to EMAIL MARKETING. You may watch the video and/or read the summary below to learn 3 Key things you should be tracking with your email marketing.

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Posted by Nadine Mullings  |  0 Comment  |  in Blog, Business, Business Planning, Email Marketing, Email Results, Marketing, Tools, Track

3 key areas you should be tracking for your marketing

Last month we talked about how to serve your audience through your marketing and specifically via creating checklists, challenges, and courses. Be sure to check out each of those blogs to learn more. This month our focus is TRACKING; however, this week we will iterate what you should be tracking in your marketing; therefore, our focus word this week is TRACK. You may watch the video and/or read the summary below to learn 3 Key areas that you should be tracking for your marketing.

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Posted by Nadine Mullings  |  0 Comment  |  in Blog, Business, Business Planning, Marketing, Small Business, Social Media, Tools, Track

How Online Courses can SERVE your audience


Last week, we talked about the CHALLENGES and How running challenges SERVES your audience and GROWS your business. We have been discussing how to serve your audience through your marketing specifically via checklist, challenges, and courses. This week we want to introduce and/or remind you of COURSES. You may watch the video and/or read the summary below to learn How Online courses can SERVE your audience.
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How running challenges SERVES your audience and GROWS your business

This week I am still in sunny Florida working. Last week, we talked about the benefits of checklists. You can catch up now on how creating checklists can serve your audience in a big way! This week I want to move our attention to CHALLENGES. You may watch the video and/or read the summary below to learn How running challenges SERVES your audience and GROWS your business.

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Creating checklists can serve your audience in a BIG way!

Last week, I shared 3 easy ways to SERVE your audience, but not in the way you may think. Be sure to check out that blog to learn a different way to think about serving your audience. This week I am traveling and thought it would be great to share my wonderful Florida view along with my marketing tips on CHECKLISTS. You guessed it, our focus word is CHECKLISTS. You may watch the video and/or read the summary below to learn How creating checklists for your audience can help you serve in a BIG way!

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3 easy ways to serve your audience


Did you identify what you need to STOP doing in your business? Last week, our focus word was STOP! Learn what you should STOP doing in your business to grow your business. This week our focus word is SERVE, but not in the way you may think. You may watch the video and/or read the summary below to learn more about how to SERVE.

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What you need to STOP doing to Market Your Business!

Last month, our focus was all about how to ENGAGE and we covered many ways to engage your audience, network, and database including last week’s topic on Event-Based Marketing. You can review to learn 3 ways to approach Event-based Marketing. This month our primary focus is on how to SERVE to help your business grow. I have chosen to focus on STOP this week. You may watch the video and/or read the summary below to learn more about what you need to STOP doing.

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3 Ways to Approach Event-based Marketing

Last week, we talked about Email Marketing and what it consists of and what that means for your business. Be sure to check out the recap of that blog, How to use email marketing to engage your audience, to learn more about email marketing. This week we will continue to learn about engaging, however, we will focus on EVENT-BASED MARKETING. You may watch the video and/or read the summary below to learn more.

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How to use email marketing to engage your audience

Last week, we discussed Two Types of Content Marketing Strategies to engage your audience. This week our focus phrase is EMAIL MARKETING. You will learn exactly what email marketing consists of and what that means for your business. You may watch the video and/or read the summary below to learn more.

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Posted by Nadine Mullings  |  Comments Off on How to use email marketing to engage your audience  |  in Blog, Business, Business Development, Business Planning, Email Marketing, Engaging