If you’re like most of the people in the world, you either saw the royal wedding or heard about the royal wedding that happened this past weekend. Although I was interested in seeing the wedding, I wasn’t committed enough to wake up at 5:00 am EST to watch it, however, I did watch the replay, and it was a beautiful wedding ceremony. One of the things that stood out for me is actually something that can relate to business, so how can you relate the royal wedding with your business?
As an entrepreneur, business owner, coach or consultant, one of the main things you have to do in order for your business to succeed is GROW, and growing your business will depend on building key parts of your business.
In this post I share three things you must BUILD in order to GROW your business:
A large factor of succeeding as a business owner, entrepreneur, coach or consultant is conquering your fears. FEAR is something that can STOP you in your tracks! It can hinder you from taking the steps necessary to do the things that are necessary to take your business and life to the next level. Fear is by far the #1 thing that stops people from succeeding. Fear of judgement, fear of success, fear of the unknown, fear of failure, fear of criticism, etc, BUT you can fight fear with FAITH.
In the #FaithFriday video below, I share 3 fears you can conquer in 2018 with faith-based success strategies (be sure to unmute the video to hear the content):
As an entrepreneur, small business owner, coach or consultant, you may not have thought that giving back can be a GREAT marketing strategy for your business, but it can, and it allows your company to make a BIG impact.
In this blog post, I share two ways that your company can include giving back, and how it impacts your business, your community and the world at large.
Some people are born with an entrepreneurial spirit, while others fall on to the path of entrepreneurship and business ownership, whichever way you end up on this journey, it’s a very different path than the traditional career path of getting a good job and climbing the corporate ladder of success.
I always had an entrepreneurial spirit, but followed the traditional path of getting a good education (undergraduate degree in marketing and a master’s in business administration). Then after I graduated, I had the dream of eventually being the VP of Marketing and working in the corner office, driving the company car and having a company laptop (that was actually my dream).
However, after many years in corporate, I realized that my true calling was to be an entrepreneur and to start, create, and build something of my own. It can be hard to choose a calling over a career for several reasons:
As a business owner, entrepreneur, coach or consultant, it’s important to plan ahead and schedule the activities for your business, but in a fast-paced society, it’s easy for your calendar to be filled quickly with events, activities and tasks.
However, I find that the magic happens by including lots of white space in your calendar. Let me explain….
I learned awhile ago about the importance of white space when it comes to graphic design. If you are designing a flyer, you don’t want every inch of the flyer to be filled with words or graphics, it’s important that the design includes lots of white space.
The white space allows the eye to rest on the important information on the flyer like the title, the content and the images. This can not be accomplished if every inch of the flyer is full.
Much like designing a flyer, the way you design your life and your business needs to include lots of white space. Every inch of your calendar does not need to be filled with business events, activities, or tasks.
Society places a lot of emphasis on being busy, but over the last couple of years of being in business, I’ve learned that being intentional with your schedule and including white space in your calendar is much better than being busy, overbooked and stressed.
I was recently listening to a podcast and the host asked the successful business owner who was a guest on the show what business book would you recommend? And the guest said, The Tortoise and The Hare, and I thought The Tortoise and The Hare, really ??!!
He then went on to say that most people would recognize this as a children’s book, however, there is a lesson in this simple children’s story that can be applied to business, so I had to read the story again to refresh my memory from my childhood, and it is true, there are actually several business lessons that can be taken away from this simple children’s story.
Here are 6 lessons you can learn as a business owner from the story of the Tortoise and the Hare:
It’s a simple philosophy and an even easier marketing strategy for your business that when implemented can change everything for you and your business. However, it goes against conventional business and marketing advice. You may be thinking, what is it? Well, it’s Walking by Faith.
Walking by Faith is something I hear a lot in the religious arena, but not necessarily in the business arena. In fact, it is a scripture that I live by and is found in 2 Corinthians 5:7, it says, “For we walk by faith, not by sight“, so how does this apply to your business and marketing?
Several months ago I gave a speech at my Toastmaster’s Club about MSG and the effects of MSG on our lives, but this isn’t the MSG you may be thinking about. I’m not talking about the MSG known as monosodium glutamate that is an unhealthy additive that is found in Chinese and Japanese food to intensify the flavor, no, the MSG I am talking about is an acroynm for the Mountains, Storms, and Giants that we will have to encounter as business owners as we travel the road to building a successful business.
So how is MSG a factor for your business?
I recently attended a conference for women entrepreneurs and one of the speakers talked about knowing and living in your purpose. This topic is something that is near and dear to my heart as I think that we ALL have a purpose here on earth and it’s up to us to discover our purpose and live in our purpose, and since work takes up a large percentage of our time, I believe a lot of times our work is included in our purpose.
The speaker said that we all have specific gifts, talents, skills, and abilities and because my brain works in acronyms, it made me think of the acronym T.A.G.S. (Talents, Abilities, Gifts and Skills). The clothes that we wear have tags on them that tells us what the clothing is made out of, and how to care for it, which made me think that we have invisible tags made up of our talents, abilities, gifts and skills, and our tags show what we are made of and how we should show up in the world.
Have you thought about your TAGS and if you are using your TAGS in your business? If not, let’s break down the importance of your TAGS and the role it plays in building a successful business.