Blog

Why an ideal client profile is important for your business

Last week, our focus was Mission and the impact of a mission statement on your business and I made a BIG ANNOUNCEMENT! This week we shall place our focus on how to determine your IDEAL CLIENT and creating an ideal client profile.  Watch the video below, or read the post to learn why an ideal client profile is important to your business.

 

I have found that it is difficult for many business owners and entrepreneurs to determine their ideal client. Most believe it is best to attract any client; however, they do not understand that your message does not resonate to everyone.

Key Points to Consider when Determining your Ideal Client:

  1. DEMOGRAPHICS – The description of your ideal client to this includes age, gender, race, income, etc. This helps to determine how you market to the ideal client.
  2. PSYCHOGRAPHICS – What does your ideal client think? What is their personality type? What does your ideal client like? What are they attracted to? What are their social activities? What are their religious preferences?
  3. PROBLEMS – What problems does your ideal client have? Think about all the problems they have that your product or service resolves.
  4. SOLUTIONS – What is your solution for your ideal client’s problem? Focus on being the problem solver instead of making the sell.

If you take these points into consideration when narrowing down who your ideal client is, you will better market your product or service and ultimately see an increase in your clients and revenue. This information is explained in more detail in the B.E.S.T. Marketing Planner. Click the link to pre-order at a discounted price.


COMING SOON

Posted by Nadine Mullings  |  0 Comment  |  in Blog, Business, Business Development, Business Planning, Ideal Client, Marketing, Marketing for Coaches, Marketing for Consultants

Power of Purpose: Unleash your God-given potential!

Welcome back for part 2 of my discussion with Tasha McDonald Scott. In the last blog, I discussed the power of purpose and Permission to live a limitless life!  This week I am following up with EXISTENCE. Watch the video below, or read the post to learn ways to maximize your existence and unleash your potential.

Continue Reading →

Posted by Nadine Mullings  |  0 Comment  |  in Blog, Business Development, Marketing, Purpose, Tools

Why tapping into your PURPOSE can elevate your business

In the last blog post, I shared 5 things you should be tracking in your business, which included accounting, sales, social media, database and events.  This week the focus is on how tapping into the PURPOSE of your business can elevate your business.  Watch the video below, or read the post to learn the benefits of purpose in your business.

Continue Reading →

Posted by Nadine Mullings  |  Comments Off on Why tapping into your PURPOSE can elevate your business  |  in Blog, Marketing, Purpose

5 things you should be tracking in your business

In the last blog post, I shared 7 ways to serve your audience, which included video trainings, webinars, checklists, Q & A Days, Challenges, Courses/Programs, and Speaking Engagements.  This week the focus is on how to TRACK your results.  Watch the video below, or read the post to learn 5 things you should be tracking in your business.

Continue Reading →

Posted by Nadine Mullings  |  Comments Off on 5 things you should be tracking in your business  |  in Blog, Business Development, Marketing

7 ways to serve your audience

In the last blog post, I shared 3 Key Ways to ENGAGE your audience, which included sharing engaging content, consistently communicating, and attending or hosting events. This week the focus is on how to  SERVE your audience. Watch the video below, or read the post to learn 7 ways to serve your audience.

Continue Reading →

Posted by Nadine Mullings  |  Comments Off on 7 ways to serve your audience  |  in Blog, Business Development, Engaging, Serve, Tools

3 key ways to engage your audience

In the last blog post, I shared the 3 key things you should build in your business,  which included building your audience, network, and database.  This week the focus is on how to engage your audience, network, and database.  Watch the video below, or read the post to learn 3 key ways to engage your audience.

Continue Reading →

Posted by Nadine Mullings  |  Comments Off on 3 key ways to engage your audience  |  in Blog, Build, Business, Business Events, Email Marketing, Marketing, Networking

3 key things you should build in your business

In my last post, our focus word was IDENTIFY. I talked about 4 key things to identify in order to successfully market your business.  In this post, our focus word is BUILD. I will share 3 key things you should build in your business.

Building upon a strong foundation is necessary to have a strong result. There are several ways to build your business, but most of the ways fall into 3 key categories. To learn more about the 3 key things you need to build watch the video or read below.

Continue Reading →

Posted by Nadine Mullings  |  Comments Off on 3 key things you should build in your business  |  in Blog, Build, Business Development, Business Planning, Marketing