As an entrepreneur, business owner, coach or consultant, who runs a service-based business, one of the best ways to get your ideal clients to happily pay you the money that you are worth is to be known as an expert and authority in your field, and one of the best ways to become an expert or authority in your field is to produce content online.
Content comes in many forms articles, blogs, videos, pictures, and audio. When you produce your own original content, it shows that you care about your audience enough to create useful information that they can freely consume. Original content solidifies you as an expert and authority in your field.
So why would you want to be known as an expert or authority in your field? Well, when you take this position in your industry, you get more opportunities, you’re able to reach more people, and you get paid more money, so if you want to make an impact, your goal should be to become known as a leader, expert, and authority in your field.