As an entrepreneur, business owner, coach or consultant who has a business in 2017, you more than likely have a website (or if you don’t, you should definitely get one), but is your website working hard for you? And what makes your website work hard?
Well, one of the biggest things that your website should do is collect leads for your business. Did you know that 95% of the people who visit your website will not come back again? So capturing leads and then nurturing those leads through email marketing should be an important part of your marketing strategy.
One of the best ways to get people to your website and to convert them to a lead is your business blog. Having a business blog and giving away free content by consistently blogging is the number one way to consistently get in front of your prospects and clients. Blogging allows you to:
- Drive more traffic to your website
- Helps you to be seen as an authority and expert in your industry online
- Helps you to rank higher in the Search Engines (i.e. Google, Bing, Yahoo, etc.)
But some people have a lot of fear around using blogging as a marketing strategy for their business. These fears include:
- This “blogging” thing will add to your already overburdened To Do list
- You’re not a good writer, so blogging wouldn’t be a good strategy for you.
- You’re not sure which platform to use to house your blog
- Or you have no idea how to get your blog up and running and working WITH your website and what it will take to maintain it.
The key is to have a blogging strategy, once you know the right way to blog for business, then blogging is an easy marketing strategy that you can easily add to your marketing mix. Be sure to check out the following blog posts on ways to use blogging in your business:
4 Types of Awesome Blog Content That Can Grow Your Business
4 Smart Ways to Use Your Blog to Grow Your Business
7 Essential Elements for a Highly Successful Business Blog
If you’re ready to learn how to use blogging to turn your website into the problem-solving solution your ideal clients and prospects can’t wait to get their hands on, then you don’t want to miss the upcoming MasterClass, Website Magic: Discover how to turn your website into a 24/7 lead generating machine.
I will be hosting this AWESOME MasterClass with the fabulous Carol J Dunlop, the Online WOW! Strategist on Wednesday, April 19th at 8:00 pm. You’ll walk away knowing how to hook your ideal prospects and clients from the time they land on your website and how to get them to buy from you easily, using your blog, without having to “sell them” on anything. Hope you can join us!