If you’re like most of the people in the world, you either saw the royal wedding or heard about the royal wedding that happened this past weekend. Although I was interested in seeing the wedding, I wasn’t committed enough to wake up at 5:00 am EST to watch it, however, I did watch the replay, and it was a beautiful wedding ceremony. One of the things that stood out for me is actually something that can relate to business, so how can you relate the royal wedding with your business?
Well, Prince Harry fell in love with somebody who wasn’t considered the “typical royal bride”, and because of that there has been lots of talk about Modern v. Traditional when it comes to the royal family. Well, similar to the royal family, as business owners we have to consider traditional and modern strategies in order for our business to not only survive, but thrive, so in this post, I discuss embracing modern ways of doing things, while still holding on to tradition.
As you probably know, there are 1,001 ways to market your business, and many of those strategies are tried, true and traditional. When I decided to focus on specific marketing strategies for myself and my clients, I decided to focus on the latest and greatest modern marketing strategies which include things like blogging, email, social, and text, but after focusing on these strategies for the last couple of years, I began to realize the importance of including traditional marketing strategies that are tried and true, so you have a nice mix of modern and traditional marketing strategies.
This is similar to the royal union, the royal family had to embrace new and modern ways of doing things in addition to holding on to the true and tried traditions of the royal family. Some of the modern things they embraced during the ceremony included:
- An American Bishop, Bishop Michael Curry, who gave an insightful sermon during the wedding ceremony (this definitely made the ceremony more modern and less traditional)
- A British Gospel Choir sang at the wedding (this definitely is not the traditional type of music you would hear at a royal wedding ceremony)
- Although it wasn’t intentional, the bride walking down the aisle by herself and then accompanied by her father-in-law, Prince Charles, was very different and modern.
Some of the traditional aspects of the ceremony included:
- The royal tiara worn by the bride,
- The conservative dress which included long sleeves
- The official title given to the couple after the ceremony, the Duke and Duchess of Sussex.
Overall, it was a nice mix of both modern and traditional elements.
Some examples of including modern and traditional marketing strategies for your business can include:
- Doing email marketing, but also communicating with clients and prospects offline via traditional mail by sending postcards or letters.
- In addition to publishing an online blog, publishing a printed newsletter or magazine that gets mailed in traditional “snail mail” to your clients and prospects.
- In addition to posting on social media or creating an online community, host in-person events to create community offline too.
- Lastly, in addition to sending text messages, calling your clients and prospects to check in and see how things are going.
These are just a few ways you can have a nice mix of traditional and modern marketing strategies. In what ways can you add both traditional and modern marketing strategies to your business? Be sure to comment below: