Author Archives Nadine Mullings

4 Things You Should Consider Changing About Your Marketing in 2018

 4 Things You Should Consider Changing About Your Marketing in 2018

Change can be a difficult thing for some people to make. As entrepreneurs, coaches, consultants and service-based business owners, we get used to doing things a certain way or going to certain places, but change is necessary in order to improve and to grow your business.

It’s especially important this time of the year to review and reflect on your marketing activity for the year and to figure out what’s working and what’s not working and consider making changes for the new year.

In this video I share 4 things you should consider changing with your marketing in 2018 (be sure to unmute the video to hear it):

Continue Reading →

Posted by Nadine Mullings  |  2 Comments  |  in Marketing

How Giving Back in a BIG Way Impacts Your Business

How Giving Back in a BIG Way Impacts Your Business

As an entrepreneur, small business owner, coach or consultant, you may not have thought that giving back can be a GREAT marketing strategy for your business,  but it can, and it  allows your company to make a BIG impact.

In this blog post, I share two ways that your company can include giving back, and how it impacts your business, your community and the world at large.

Continue Reading →

Posted by Nadine Mullings  |  0 Comment  |  in Business

What makes a SMS Text Marketing Campaign Successful?

What makes a SMS Text Marketing Campaign Successful?

As an entrepreneur, business owner, coach or consultant, setting out to market your business without a clear objective in mind is NEVER a good idea!  Understanding, and knowing your business objective is the first step to any successful marketing campaign.

Some key business objectives could be:

  • Increase customer engagement– in order to acheive this objective you must put a number on it, and set a deadline for achieving that number.
  • Increase overall sales– Set a dollar amount and set a timeframe in which to bring in those sales.

Without a goal, it is impossible to measure your success.  In this blog post, I discuss how to measure the success of a SMS Text Marketing Campaign.

Continue Reading →

Posted by Nadine Mullings  |  Comments Off on What makes a SMS Text Marketing Campaign Successful?  |  in Text Marketing

Top 3 Affordable SMS Text Marketing Services

 Top 3 Affordable SMS Text Marketing Services

As a business owner, entrepreneur, coach or consultant it’s important to use marketing strategies that are cost friendly, effective and efficient.  One marketing strategy that is often overlooked is SMS (Text Message) Marketing.  If you’re not sure whether Text Message Marketing is right for you, be sure to check out the post 4 Ways to Know if Text Message Marketing is Right for Your Business.

Once you decide if Text Message Marketing is right for you, the next step is finding the right SMS marketing software to use.  In this post I explore 3 affordable SMS Marketing Services:

Continue Reading →

Posted by Nadine Mullings  |  Comments Off on Top 3 Affordable SMS Text Marketing Services  |  in Text Marketing

Should You Build a Career or Follow a Calling?

Should you Build a Career or follow a Calling?

Some people are born with an entrepreneurial spirit, while others fall on to the path of entrepreneurship and business ownership, whichever way you end up on this journey, it’s a very different path than the traditional career path of getting a good job and climbing the corporate ladder of success.

I always had an entrepreneurial spirit, but followed the traditional path of getting a good education (undergraduate degree in marketing and a master’s in business administration).  Then after I graduated, I had the dream of eventually being the VP of Marketing and working in the corner office, driving the company car and having a company laptop (that was actually my dream).

However, after many years in corporate, I realized that my true calling was to be an entrepreneur and to start, create, and build something of my own. It can be hard to choose a calling over a career for several reasons:

Continue Reading →

Posted by Nadine Mullings  |  Comments Off on Should You Build a Career or Follow a Calling?  |  in Business

5 Types of Content that Generates Engagement on Social Media

As an entrepreneur, business owner, coach, or consultant, if you are using social media as a part of your marketing strategy, you probably know how difficult it is to generate engagement from your social media posts.

However, high engagement is possible with the right content.  In this blog post I share 5 Types of Content that Generate Engagement on Social Media.

Continue Reading →

Posted by Nadine Mullings  |  Comments Off on 5 Types of Content that Generates Engagement on Social Media  |  in Social Media

How to Design Your Life and Business with lots of White Space

 How to Design Your Life and Business with lots of White Space

As a business owner, entrepreneur, coach or consultant, it’s important to plan ahead and schedule the activities for your business, but in a fast-paced society, it’s easy for your calendar to be filled quickly with events, activities and tasks.

However, I find that the magic happens by including lots of white space in your calendar.  Let me explain….

I learned awhile ago about the importance of white space when it comes to graphic design.  If you are designing a flyer, you don’t want every inch of the flyer to be filled with words or graphics, it’s important that the design includes lots of white space.

The white space allows the eye to rest on the important information on the flyer like the title, the content and the images.  This can not be accomplished if every inch of the flyer is full.

Much like designing a flyer, the way you design your life and your business needs to include lots of white space.  Every inch of your calendar does not need to be filled with business events, activities, or tasks.

Society places a lot of emphasis on being busy, but over the last couple of years of being in business, I’ve learned that being intentional with your schedule and including white space in your calendar is much better than being busy, overbooked and stressed.

Continue Reading →

Posted by Nadine Mullings  |  Comments Off on How to Design Your Life and Business with lots of White Space  |  in Business

How to use social media to get more traffic to your website

How to use social media to get more traffic to your website

As a business owner, entrepreneur, coach or consultant, it’s important to have an online presence in the form of a website, but just having a website is not enough, you need to generate traffic to your website.

One of the best ways to generate traffic to your website is using social media to promote the content on your blog.  Blog posts are educational and people always want to learn more, so promoting your blog posts on social media can be a great way to get traffic to your website.

In fact, websites with a blog that consistently add content to their blog see 55% more traffic to their website and small businesses that blog get 126% more lead growth than small businesses that do not blog (for more statistics on how blogging increases your website traffic, check out this blog post from impact on blogging statistics)

Here are five ways you can promote your blog post on social media to get more traffic to your website:

Continue Reading →

Posted by Nadine Mullings  |  Comments Off on How to use social media to get more traffic to your website  |  in Social Media

6 Surprising Business Lessons From a Simple Children’s Story

6 Surprising Business Lessons From a Simple Children's Story

I was recently listening to a podcast and the host asked the successful business owner who was a guest on the show what business book would you recommend?  And the guest said, The Tortoise and The Hare, and I thought The Tortoise and The Hare, really ??!!

He then went on to say that most people would recognize this as a children’s book, however, there is a lesson in this simple children’s story that can be applied to business, so I had to read the story again to refresh my memory from my childhood, and it is true, there are actually several business lessons that can be taken away from this simple children’s story.

Here are 6 lessons you can learn as a business owner from the story of the Tortoise and the Hare:

Continue Reading →

Posted by Nadine Mullings  |  Comments Off on 6 Surprising Business Lessons From a Simple Children’s Story  |  in Business

The Power of Compound Content

How to Use #ContentMarketing to Grow Your Business

As an entrepreneur, business owner, coach or consultant, who runs a service-based business, one of the best ways to get your ideal clients to happily pay you the money that you are worth is to be known as an expert and authority in your field, and one of the best ways to become an expert or authority in your field is to produce content online.

Content comes in many forms articles, blogs, videos, pictures, and audio.  When you produce your own original content, it shows that you care about your audience enough to create useful information that they can freely consume.  Original content solidifies you as an expert and authority in your field.

So why would you want to be known as an expert or authority in your field?  Well, when you take this position in your industry, you get more opportunities, you’re able to reach more people, and you get paid more money, so if you want to make an impact, your goal should be to become known as a leader, expert, and authority in your field.

Continue Reading →

Posted by Nadine Mullings  |  Comments Off on The Power of Compound Content  |  in Blog