I recently wrapped up my annual event Purpose, Profit and Passion. The event focused on women living on purpose, with passion and creating, starting, or growing a profitable business. For the second year in a row, the event was well received and I received sooo much feedback and encouragement to continue to do it again in 2017.
As I mentioned in my blog post, This ONE Marketing Strategy can GROW your business by leaps and bounds, hosting business events can be a really great marketing strategy. It can help you create brand awareness, promote your business, and become more visible in your community.
Here are 9 Types of Events you can host to GROW your business:
Webinars are seminars done online hence the name “Webinars”. They are a great way to educate your audience about a particular topic and provide valuable insight and instructions. The great thing about webinars are the individuals who sign-up and attend your webinars are basically raising their hands and letting you know that they are interested in the topic you are presenting. This is a great way to build a list of warm leads, people who are interested in a topic and could become a potential client for the service you offer that relates to the topic. When done correctly, webinars are also a great way to sell your program, course, etc. If people get value from your webinar and would like to work with you further, then they may be interested in signing up for your next program or course.
Online workshops are very similar to webinars. In fact, only one small detail makes an Online Workshop different than a Webinar, and that detail is a workbook or worksheets. When conducting an online Workshop, you provide participants with a fill in the blank download that they will use while going through the online workshop. The workbook/worksheets helps to keep your audience engaged as they have to fill in the blanks with the information provided during the workshop. Similar to webinars, online workshops are a great way to build a list of warm leads, people who are interested in a topic and could become a potential client for the service you offer that relates to the topic. You can also sell your program, course, etc. after the workshop is complete. If people get value from your workshop and would like to work with you further, then they may be interested in signing up for your next program or course.
Offline (In-person) Events:
Similar to the online counterpart, in-person seminars give you an opportunity to bring people together in person to learn more about a particular topic. In-person events are a great way to grow your audience and make a bigger impact. People tend to get distracted and loose focus online, but when they are in a room and in-person, they are better able to be focused, and the impact is better in person than online. In fact, you have a higher conversion rate of getting people to commit to a program or course from an in-person event compared to an online event.
Similar to online workshops, having an in-person workshop can be more impactful because of the engagement you get in person. Just like online, you would provide your participants with a workbook or worksheet to guide them through the information you provide during the workshop. And if you have a program or course, you would want to offer your workshop attendees the opportunity to work with you further by offering your program or course.
Conferences are basically combining seminars and workshops into a larger event and having various speakers and topics for one day or over a period of several days. Conferences tend to be on a larger scale than a workshop or seminar so they are less intimate, but they give you an opportunity to expose your business to a larger audience, and because many conferences are held over several days it allows for more content which can also allow for a bigger impact.
Other types of business events that you could host that do not involve education are:
Meet and Greet
Give your clients and prospects the opportunity to meet you, your team, and learn more about what you have to offer.
Open your doors specifically so people can see how your business works. If you work virtually, you may consider renting a space for an evening and offering your clients and prospects an opportunity to learn more about what you do.
Are you launching a new division, new product, new service? Why not have a launch party to let everyone know about it.
Hosting networking events are a great way to connect people and meet potential customers and clients. When hosting networking events, it helps to be consistent and host monthly, quarterly or yearly networking events.
These are just 9 types of events you could host for your business. What other types of events are you hosting, or have you hosted to grow your business? Be sure to comment below.
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