Are you using online marketing to promote your business?
Is email marketing a part of your online marketing strategy?
No matter what type of online marketing you engage in, blogging, social media, sales pages, podcasting, video marketing, etc. You will find that one key element that can help in the success of your online marketing is Email Marketing. Some people are under the impression that Email Marketing is dead and that nobody really reads email anymore. Although it may be true that most of our inboxes are inundated with email messages, and it is getting harder and harder to get people’s attention in a crowded email box, email still plays an important role in our daily communication.
So why is email marketing so important to the success of your online marketing? The simple answer is own, control, personalize, and act. So let’s look at these four reasons in detail:
- You Own Your Email List– Compared to other online marketing mediums, email is one of the only mediums that allows you to own the information that you collect on your contacts. Therefore, the goal of your email list is to own a large list of people who are interested in what you have to say and are engaged with your brand. The larger your list is with engaged, interested subscribers, the higher your chances of successful email marketing. It is also important to use all of your online marketing channels to encourage your loyal followers, fans, etc to join your email list. As the saying goes, the money is in your list!
- Control of the Visibility of your Content– compared to the social network platforms, email marketing gives you more control of who sees your information, and the actual information that they receive. Almost on a daily, weekly, or monthly basis, some major social network is making changes to its algorithm, which influences, how, when or if your posts, tweets or whatever is being seen by the audience that you have on that network. Therefore, there is limited control as to how much of your information that your audience will see. Let’s face it, these networks are looking for ways to monetize every area, so the visibility of your posts will be less and less unless you plan to spend some advertising dollars. Take control of how often and what information your followers see by consistently sending valuable email marketing campaigns (the keyword here is valuable).
- Personalization– Most online marketing efforts have a “one-to-many” feel. When we are on large social networks it feels like you are at an online event, or an online party and although the marketing messages are geared to be personal, it still feels public. Email on the other hand although it may be “one-to-many”, it feels more “personal”. Especially if you add various personalization throughout the email like the person’s name, business name, etc. This gives email marketing more of a stronger relationship building feel for a brand than other forms of online marketing.
- Strong Calls to Action– Email Marketing is also the best place to use strong calls to actions and to inspire your audience to take the next step with your company. Whether that next step is purchasing, learning more, referring business or just having your company top of mind. After all the end results of good marketing should be consistent exposure, which leads to consistent sales.
Do you feel email marketing is important to the success of your online marketing? Be sure to share your comments below.