Email Marketing is a key element to online marketing for every small business. However, being successful at Email Marketing can be a challenge. Just like other areas of your small business marketing, you must have a strategy for success. Here are 3 C’s to help you get amazing results from your email marketing.
CONtacts- Your email list is where the money is at. It is important to make sure that the contacts on your e-mail list have opted-in to receive your e-mail (you don’t want to be a spammer- sending e-mails to individuals who have not requested it). Always remember that it’s not the size of your list, but the QUALITY of the contacts on your list. It’s always better to have 50 interested individuals than 1000 uninterested individuals.
CONtent- Most of us have heard the saying “Content is King”, but what does that really mean? It means that the content that you send to your contacts needs to be informative, entertaining and/or engaging. The QUALITY of your content is what makes the difference in whether people will open your e-mail, follow your company, or do business with you.
CONsistency- It is super important to give your contacts your content on a consistent basis. If you decided to have a monthly e-newsletter, then be sure to send it out every month. If you publish a weekly e-mail be sure to send it out every week, or if you have a daily e-mail, be sure that your contacts receive your e-mail in their inbox on a daily basis. Consistency is key, it shows that your company is reliable and trustworthy.
The bonus C may not be a “CON”, but it is very important for every business to do, Compare.
Compare- Be sure to compare your results with the results of e-mail campaigns of others in your industry (most e-mail marketing providers have statistics of open and click through rates for various industries). Also, be sure to compare your e-mail results from month to month. Look at your open rates, click-through rates, opt-ins, opt-outs and more, to get a big picture of how you are doing with your e-mail campaigns.
What strategies for e-mail marketing success do you have for your company? Be sure to share your comments below.